Digital Marketing

How To Create A Successful Video Marketing Campaign On LinkedIn

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Lead Academy

With 180 million registered users in the United States alone, LinkedIn has emerged as one of the best social networks for running video marketing campaigns. Thanks to its extensive appeal, LinkedIn gives brands the chance to reach out to a wider demographic. In addition, unlike other online marketing materials, video can work wonders for getting the word out about your business faster. First, however, you must carefully plan your video marketing strategy to pave the way for fruitful outcomes in the long run.

Video posts that are well edited and packed with creativity can drastically increase impressions on LinkedIn. The cool part is that you won’t have to spend a fortune on expensive equipment to produce top-quality marketing videos. Instead, a laptop and a decent net connection are all you need to start LinkedIn video marketing. First, however, you must use a web-based video trimmer to cut unwanted portions from your clips.

Video Marketing Campaign

If you are wondering how to achieve success with video marketing on LinkedIn, you have stumbled on the right article. Here is a rundown of 5 killer tips that will make your video marketing campaign successful on LinkedIn.

1) Deploy a feature-packed video editor

Video marketers agree that all your endeavours can go in vain if your videos don’t look professional enough. This is why deploying a modern video editor is a matter of paramount importance. While there is no shortage of video editors in the market, you must leverage an online editing tool for maximum convenience. In addition, relying on a web-based editing solution will save you from the hassle of downloading heavy files on your desktop.

With an online video editor at your service, you will be able to spruce up your LinkedIn videos with a massive array of special effects and transitions. In addition, you can further infuse life into your marketing content by adding catchy soundtracks from royalty-free media libraries. Just make sure you incorporate music files that match the theme of your marketing video.

2) Focus on capturing attention in the first few seconds

Swaths of scientific studies have demonstrated that the attention span of humans has slumped to a great extent. Given all these insights, you must hook the attention of your viewers in the first 5 to 10 seconds of the video. Unfortunately, most people often tend to click away from excessively lengthy videos crammed with useless information.

Since your prime aim is to market content on LinkedIn, you must get the message across right after the video starts. So, get straight to the point and avoid boring your audiences with monotonous intros. Videos that don’t engage viewers within the first few seconds will instantly bring about a sharp decline in engagement levels.

3) Cut down the length of your videos

When it comes to posting visual content on LinkedIn, you should carefully decide the length of your video. In most cases, the length will vary depending on the type of video you are making. But ideally, the duration must be between 15 seconds to 3 minutes. As a rule of thumb: the shorter the video, the better will be the response. Short LinkedIn videos can significantly enhance engagement rates. Owing to technological advances, trimming videos is no longer a complex and time-consuming task.

With an online video trimmer at your service, you can trim the length of your LinkedIn videos in a few minutes. What’s good is that you don’t need any technical expertise to use online video trimming tools. So, shorten your videos to ensure maximum viewer engagement.

4) Include descriptive captions in your videos

Nowadays, many people mute their sounds while watching videos online. The marked change in viewer preferences has necessitated including descriptive captions in LinkedIn videos. Captions can go a long way in facilitating easy comprehension of visual content, especially when the sound is turned off.

Contrary to popular belief, the upsides of captions are not limited to improved audience comprehension. Captioning can increase the likelihood of your videos getting indexed by various search engines portals like Yahoo, Google and Bing. This can, in turn, enhance video searchability.

Besides guaranteeing a higher search engine ranking, well-crafted captions can also pave the way for more video views. But, of course, the biggest advantage of captions is that they make your content accessible to even those with hearing issues.

5) End with a powerful call-to-action

Nothing can boost the appeal of your video better than a powerful CTA (call-to-action). Once you optimise your video for LinkedIn, the next step is to craft a compelling CTA. You must unleash your creativity and develop a catchy CTA to compel viewers to share your content with people in their social circle. Consider using emotionally uplifting words in your CTAs to make a lasting impact on the minds of your audience.

Above all, it is recommended that you personalise your CTAs to convert viewers into leads faster. For example, if your LinkedIn video aims to promote a product or service, a call to action will prove beneficial for your campaign. Likewise, ending your videos with a CTA will encourage viewers to take the action needed to move to the next stage in the sale’s journey.

Takeaway

There was a time when LinkedIn was majorly a text-heavy networking portal. Having evolved over time, the platform now brims with all forms of content, including videos and pictures. Marketing professionals slowly realise the hidden potential of LinkedIn. Apart from generating interest in brand offerings, LinkedIn video ads can increase brand awareness alongside driving qualified leads. A whopping 68% of marketers have expressed intentions to add LinkedIn to their video marketing plan in 2022.

The far-ranging network of the platform is an absolute boon for businesses looking to market their products to a larger audience. While competition increases day by day, posting engaging videos regularly is a surefire to gain traction online. So, ensure you implement all the tips elaborated above to turbocharge your video marketing efforts on LinkedIn.

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Lead Academy