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£125
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👉 CPD UK Accredited PDF Certificate Included
4 interest-free payments of £7.25


If you want to become a pro in digital marketing by gaining expertise in Google Ads, look no further and join our Google Ads Course. Our expert-designed modules will help you master keyword strategies, bidding pro techniques, and how to navigate targeting options to reach the right audience at the right time. You will learn from real-world examples through live classes, developing a winning Google Ads skillset. Set a new benchmark in the world of digital marketing now!
This Course at a Glance
- Eligible to apply for insurance
- Expert-created course modules
- Get trained by an industry expert
- Flexible Schedule Options
- Learn about well-structured campaigns as well as how to interpret campaign data to improve them
- Gain comprehension in keyword search, including keyword match types and negative keyword strategy
- Understand the relationship between conversions and ad impressions
- Explore Google Ads optimisation and how to make your campaign performance better
- Discover how Google Ads bidding works with the best practices and find the most cost-effective way to reach your goals
- Get live classes to gain practical insights into a full conversion campaign
Google Ads Course Overview
Google Ads, Google’s pay-per-click platform, is a powerful tool for driving relevant and qualified traffic, enhancing businesses’ visibility across Google’s properties. If you’re a digital marketer looking to master Google Ads and its bidding strategies for your PPC campaigns, our Google Ads course is here to offer invaluable step-by-step guidance.
Our lessons are meticulously crafted by industry experts, ensuring you a comprehensive understanding of the fundamentals and the inner workings of Google Ads. Through our PPC Advertising Training, you will gain insights into customer segment research strategy, data optimization with customer catch, bidding and budgeting settings, and other crucial concepts. Live masterclasses are also available to guide you in running full conversion campaigns to maximize your ads rank and quality score on Google.
After completing this Google Ads Certification course, you will have gained practical skills on Google Ads, prepared you to choose the right Google Ads strategies and making informed decisions for your business. This diploma course is the perfect way to kickstart your career in the field of digital marketing!
Diploma in Google Ads Takeover Tactics Course Details

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this Google Adwords Course, you would be a potential candidate in your respective field.
Google Ads Takeover Tactics
You will learn about Google Ads promo, 2.1 Keyword Research (Part 1), 2.2 Keyword Research (Part 2), 2.3 Keyword Research (Part 3), 2.4 Custom Segment Research Strategy, 2.5 Keyword Match Types, 2.6 Negative Keyword Strategy, and 2.7 device targeting. Moreover, you will also learn 2.8 Ad Schedule, 2.9 Location Targeting, 3.0 Google Ads Conversion Tracking, 3.1 Campaign Set up, 3.2 Ad Groups and Ads, 4.5 Interlude, 5 YouTube Campaign & Ad Types, and more. This module will also teach you the following:
- 6 Target Settings & How to Reach Your Audience
- 7 Bidding & Budgeting Settings
- 7.5 Google My Business Set Up (Part-1)
- 7.6 Google My Business Set Up (Part-2)
- 8 Gmb Profile Tips
- 9 GMB Ads
- 9.75 GMB Hacks
Google Ads Optimization Masterclass (How to Make Your Campaign Perform Better)
- Google Ads Optimization (Part-1)
- Google Ads Optimization (Part-2)
- Google Ads Optimization (Part-3)
Full Conversion Campaign Live Training Setup Masterclass (Start to Finish)
- Full Conversion Campaign Live Setup Masterclass (Part-1)
- Full Conversion Campaign Live Setup Masterclass (Part-2)
- Full Conversion Campaign Live Setup Masterclass (Part-3)
- Full Conversion Campaign Live Setup Masterclass (Part-4)
- Full Conversion Campaign Live Setup Masterclass (Part-5)
- Full Conversion Campaign Live Setup Masterclass (Part-6)
Our comprehensive Google Ads Course is perfect for beginners who are interested in digital marketing and want to gain practical skills in Google Ads search campaigns. Any individuals who want to demystify Google’s quality score algorithm and improve the campaign effectiveness of their businesses through accredited training.
Check out our other course:
Ignite your digital marketing career by enrolling in our Google Ads Training. Learn how to create effective ad campaigns that reach your target audience and drive results!
- There are no academic entry requirements for this Google Adwords Course, and it is open to students of all academic backgrounds.
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
The Google Ads Certification course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.
Certificate of Achievement from Lead Academy
After successfully passing the PPC Advertising Training MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.
Success Stories
Course Reviews
Google Reviews
4.9 Stars | 15 Reviews

Verified
Comprehensive Google Ads Insights
The online course provides thorough insights into mastering Google Ads, making it a valuable resource for digital marketers.
Sofia Hammond
Verified
Instructors Offer Clear Instruction
Instructors in the course are knowledgeable, offering clear instruction that helps learners effectively understand complex advertising strategies.
Madeleine Marsh
Verified
Needs More Advanced Techniques
While the course covers the basics well, it could include more advanced tactics for experienced marketers in the course.
Rachel Berry
Verified
Interactive Learning Experience Included
The course includes interactive elements like quizzes and discussions that enhance engagement in the Online Diploma in Google Ads Takeover Tactics.
Georgia Nelson
Verified
Great Resource for Beginners
This course is an excellent starting point for beginners, providing foundational knowledge in Google Ads through the course.
Isobel Rogers
Verified
Incorporates Real-World Examples
Real-world examples in the course help illustrate how strategies can be effectively implemented.
Chloe Fowler
Verified
Content Needs Updating
Though informative, the course content would benefit from more frequent updates to align with Google's evolving features and trends.
Hollie Sims
Verified
Valuable Networking Opportunities Offered
Networking opportunities with peers and industry experts enrich the learning experience in the Online Diploma in Google Ads Takeover Tactics.
Jay Stephenson
Verified
Practical Applications Are Emphasized
The course focuses on practical applications, equipping learners with skills they can immediately use in the course.
Laura Anderson
Verified
Supportive and Responsive Instructors
Instructors are supportive and responsive, providing necessary guidance throughout the online course
Joseph Dixon
Verified
Course Lacks Live Sessions
Adding live Q&A sessions could enhance the learning experience by allowing real-time feedback in the Online Diploma in Google Ads course.
Rhys Perry
Verified
Structured and Concise Content
The course is well-structured and concise, making it easy to follow and understand complex advertising concepts in the course.
Abby Walters
Verified
Comprehensive Overview of Tools
Learners gain a comprehensive overview of Google Ads tools and how they can be used to enhance campaigns in the online course
Francesca Harvey
Verified
High-Quality Course Materials Provided
The course provides high-quality materials that are well-organized and relevant, beneficial for learners in the course
Louis Davies
Verified
Offers Great Value for Money
The course offers great value, delivering extensive information and resources without a high cost.
Rhys Chadwick


Sofia Hammond
The online course provides thorough insights into mastering Google Ads, making it a valuable resource for digital marketers.

Madeleine Marsh
Instructors in the course are knowledgeable, offering clear instruction that helps learners effectively understand complex advertising strategies.

Rachel Berry
While the course covers the basics well, it could include more advanced tactics for experienced marketers in the course.

Georgia Nelson
The course includes interactive elements like quizzes and discussions that enhance engagement in the Online Diploma in Google Ads Takeover Tactics.

Isobel Rogers
This course is an excellent starting point for beginners, providing foundational knowledge in Google Ads through the course.

Chloe Fowler
Real-world examples in the course help illustrate how strategies can be effectively implemented.

Hollie Sims
Though informative, the course content would benefit from more frequent updates to align with Google's evolving features and trends.

Jay Stephenson
Networking opportunities with peers and industry experts enrich the learning experience in the Online Diploma in Google Ads Takeover Tactics.

Laura Anderson
The course focuses on practical applications, equipping learners with skills they can immediately use in the course.

Joseph Dixon
Instructors are supportive and responsive, providing necessary guidance throughout the online course

Rhys Perry
Adding live Q&A sessions could enhance the learning experience by allowing real-time feedback in the Online Diploma in Google Ads course.

Abby Walters
The course is well-structured and concise, making it easy to follow and understand complex advertising concepts in the course.

Francesca Harvey
Learners gain a comprehensive overview of Google Ads tools and how they can be used to enhance campaigns in the online course

Louis Davies
The course provides high-quality materials that are well-organized and relevant, beneficial for learners in the course


Rhys Chadwick
The course offers great value, delivering extensive information and resources without a high cost.

FAQs
Google Ads is a crucial tool for promoting your business, selling products or services, increasing awareness, and driving traffic to your website. With Google Ads, you have complete control over your campaigns, enabling you to create and modify your ads whenever necessary. You can easily adjust your ad text, settings, and budget to ensure your advertising strategy is always aligned with your goals.
Define your target audience and budget. Specify the audience you wish to reach, and Google will use this information as a starting point to suggest keywords and broaden your reach. Receive budget recommendations that align with your needs.
The available ad formats depend on your campaign type (such as app, display, local, performance max, search, smart, shopping, and video) and your campaign goal (for instance, “Drive conversions” for Video campaigns or “App installs” for App campaigns).
Google prohibits ads or destinations that mislead users by omitting relevant product information or providing false information about products, services, or businesses.
By default, each ad campaign is set to run indefinitely, allowing you to maximize its reach over time. You have the flexibility to set a specific end date for your campaign at any point. This way, you can tailor your advertising strategy to better align with your goals.
To begin the signup process, you will need to enter your business information, including your name and website URL. Providing these details upfront helps streamline the campaign setup and allows Google to pre-fill information later in the process. This also enables Google to customize the signup experience to meet your needs better.
Google will compensate you for clicks, impressions, and various interactions with the ads displayed on your site.
These essential steps will help you to get started earning money from Google Ads.
The Google Ads Course is typically delivered online through our Lead Academy's learning platform, where you can access all the course materials and assignments at your own pace.
Our Google Ads Certification course is accredited by CPD UK, which employers and professional organisations across the globe recognise. Upon completing this course, the chances of getting a job will increase with such qualifications as it will serve an additional merit to your profile.
Yes, you will get the course materials while doing the PPC Advertising Training. The instructor will send the materials as necessary as the lecture videos. However, you must pay a minimal amount for the course materials.
For a CPD-accredited PDF certificate, it will take 24 hours; however, for the hardcopy CPD certificate takes 5-7 business days.
Surely! You can access any Lead Academy course from anywhere in the world at any time.
After successfully purchasing the Google Adwords Course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
There's no need to worry if you didn't pass the exam or didn't get the required score. You can always retake the exam with better preparation.
You can browse our website to discover all the available options and find the perfect one for your career advancement. However, if you want to become an advanced professional in the marketing sector as well, we recommend you join our Google Ads and Digital Marketing course and gain the necessary skills along with a recognised certificate.