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Google Ads and Digital Marketing Courses Online Training Bundle

Google Ads and Digital Marketing Courses Online Training Bundle


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👉 CPD UK Accredited PDF Certificate Included

4 interest-free payments 4 interest-free payments of £24.75

14 Days Money Back Guarantee
Duration: 4436 Minutes
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Accredited by

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CPD UK & Quality License Scheme

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Tutor Support

Unlimited support via email, till you complete the course

Recognised Certification

Recognised Certification

Accepted by thousands of professional bodies

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Start Anytime

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Online Learning

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The following courses of the google ads and digital marketing course will set you up with a solid foundation in the digital marketing industry and give you the essential skills you need to succeed!

This bundle package includes

  • Professional Digital Marketing
  • Google Ads Training
  • SEO For Beginners
  • SEO Training – Advanced
  • SEO Keyword Research
  • Instagram for Business
  • Affiliate Marketing
  • Social Media Influencer
  • Digital Advertising and Marketing 101
  • Digital Advertising and Marketing 201
  • Digital Advertising and Marketing 301
  • Online Digital Marketing
  • Digital Marketing – E-Commerce Store
  • Landing Page Design

Why Google Ads and Digital Marketing Course right for you?

Are you looking to begin your digital marketing career or want to develop more advanced skills in digital marketing? Then this Google ads and digital marketing course will set you up with a solid foundation to become a confident digital marketer and help you to develop your expertise in digital marketing.

This bundle course has been designed with 14 CPD UK & IPHM accredited courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. Gain the essentials skills and knowledge you need to propel your career forward as a digital marketer.

If you’re interested in working as a digital marketer or want to learn more skills in digital marketing but unsure of where to start, then this google ads and digital marketing course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills.

The google ads and digital marketing course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a digital marketer. The google ads and digital marketing courses bundle will help learners to fully enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career.

This comprehensive google ads and digital marketing course is the perfect way to kickstart your career in the field of digital marketing. This google ads and digital marketing course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. This google ads and digital marketing course supports learners of all skill levels. Whether you’re an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion.

As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This google ads and digital marketing course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.

Google Ads and Digital Marketing Course Details

CPD Certification Service
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.


Quality License Scheme Certificate (20% off)
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Professional Digital Marketing

  • Introduction
  • General Tips & Tricks Series
  • SEO (Search Engine Optimisation)
  • YouTube
  • Google Analytics
  • Email Marketing
  • Linkedln
  • Twitter
  • Facebook
  • Instagram
  • Pinterest Marketing
  • Mobile App

Google Ads Training

  • Introduction to Google Ads
  • Creating And Setting Up Our First Google Ads Account
  • Structuring Your Ads Groups Like a Professional
  • How To Write Killer Ads in Google ads!
  • Setting Up Your Adwords Billing
  • Keywords In Depth – The Heartbeat Of Your Account
  • Account Structure – How to Structure Ad Groups Like a Pro
  • The Incredible Dynamics of The Adwords Auction
  • Expanding And Refining Your Campaigns
  • Negative Keywords – Your Greatest Ally
  • Making Your Ads Unstoppable With Multiple Ad Extensions
  • Remarking – Your Secret Weapon To Converting Like a Boss
  • Keeping Track of Profits With Conversion Tracking
  • Profitable Bidding Strategies
  • Using Adwords Scripts to Enhance Performance And Increase Optimization Speed
  • Conclusion … Goodbye For Now!
  • Bonus Material!

SEO For Beginners

  • WordPress SEO For Beginners : Introduction to On Page SEO Techniques
  • WordPress SEO For Beginners – Keyword Research Strategy
  • SEO For Beginners – Installing and Optimizing WordPress
  • SEO For Beginners – Content Creation
  • SEO For Beginners : Niche Site SEO – Actual Case Study

SEO Training – Advanced

  • Introduction to Advanced SEO and Schema Markup
  • Choosing The Right Keyword Cluster
  • Integrating the Keywords
  • Creating Page Menus
  • Schema Markup Part 1
  • Schema Markup Part 2 – PlogPosting, Video and Audio
  • Schema Markup Part 3 – FAQ
  • Branding, Trust and Authority
  • The Correct Way To Add Useful Links
  • Optimising Internal Linking
  • Combining Pages For SEO
  • How To Rank Images for Featured Snippets
  • Conclusion

SEO Keyword Research

  • Introduction
  • Researching Keywords
  • Using Keywords in Your Website

Instagram for Business

  • Introduction
  • Instagram Fundamentals
  • Account Setup
  • Content Strategy
  • Growth Hacks
  • Advertising And Promotion
  • How To Generate Leads
  • Instagram Stories
  • Case Studies
  • Bonuses

Affiliate Marketing

  • Introduction
  • Reasons to Consider Affiliate Marketing
  • Make Money Selling The Products That Made a Difference For You
  • Supplement Your Current Income
  • Several Big Companies Offer Affiliate Agreements
  • It’s a Passive Income
  • Amazing Potential For Big Returns
  • Ways You Can Leverage Affiliate Marketing to Grow Your Sales and Small Business
  • Utilize User-Generated Content To Expand Reach
  • Leverage Affiliate Marketing as Instant Social Proof
  • Reward Your Top Affiliates
  • Boost Affiliate Percentages on Less Popular Goods
  • Top Companies to Find Affiliate Marketing Products
  • Amazon
  • Clickbank
  • Rakuten
  • ShareASale
  • eBay Partner Network
  • Ways To Pick Out The Best Products To Be An Affiliate For
  • Make A List
  • Look For Market Niche For The Products
  • Market’s Needs
  • Leaks
  • Customer’s Reasons
  • Affiliate Marketing Strategies
  • Choose the Right Affiliates
  • Attract Sales with Coupons, Deals, and Promotions
  • Leverage the Power of Niche Influencers
  • Build a Robust Affiliate Network
  • Leverage Affiliate Promotions From Multiple Sources
  • Ways to Optimize Your Product Pages for Conversions
  • Have a Strategy And a Goal Before You Start Building a Page
  • Keep it Clean
  • A/B Test Everything
  • Optimize for Mobile
  • Add Social Proof
  • Review

Social Media Influencer

  • Introduction
  • Establish Your Niche Market
  • Personal Care/Cosmetic Industry
  • Health and wellness Industry
  • Consumer Goods
  • Technology Industry
  • Virtual Reality
  • Optimize Your Social Media Platform
  • How the Entertainment Industry Benefits from Social Media
  • How Real Estate is Influenced by Social Media
  • How Marketing is Influenced by Social Media
  • How Restaurants are Influenced by Social Media
  • How Education is Influenced by Social Media
  • Ways to Find Your Target Audience
  • Conduct Market Research
  • Understand Purchase Path and Pain Points
  • Know your Existing Customers
  • Employ Multi-segment (differentiated) Marketing
  • Don’t Cast a Net with a Broad Reach
  • Create Relevant Valuable Content
  • Be Authoritative
  • Be Informative and Comprehensive
  • Be Readable
  • Have a Point of View
  • Give Satisfaction
  • Types of Content to Post on Consistent Basis
  • Content to Entertain
  • Content to Educate
  • Content to Inspire
  • Content to Convert
  • Be Authentic
  • Authentic Photos
  • Cultivate an Attitude of Genuine Pleasure in other People’s Pleasure
  • Be Clear About What You’re Using Social Media For
  • Pair Self-Promotion with Expressing Gratitude to Others
  • Keep a Balance Between Personal Sharing and Sharing Things that are Interesting,
  • Review

Digital Advertising and Marketing 101

  • Introduction
  • Introduction to Digital Ads
  • The Digital Advertising Ecosystem
  • Buying the Ads
  • Ad Targeting
  • Ad Serving
  • Reporting
  • Course Review

Digital Advertising and Marketing 201

  • Introduction
  • Programmatic Advertising -Real Time Bidding and the Automated Buying Process
  • Waterfalls & Header Bidding – What They are & How They are Changing Advertising
  • Mobile – SDKs & Trends: Mobile Marketing is big Business. Learn How it Works
  • Verification & Viewability
  • Data Collection & Use
  • The Future
  • Thank You

Digital Advertising and Marketing 301

  • Introduction
  • Location Targeting – IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data
  • Beacons – Beacon Target in Digital Marketing. Super Targeted location Data
  • Retargeting – Retargeting In Digital Marketing & Live Examples
  • Bid Requests & CPM Breakdown
  • Research – Publisher, Competitor Spend, Trends, and Social Media listening
  • Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More
  • Contract Negotiations – Who’s Involved in The Process and T&Cs
  • AdBlocking – This History of AdBlocking ,Trends, and Industry Response
  • Social Listening
  • Interviews With Industry Experts
  • Final Course Recap

Online Digital Marketing

  • Introduction
  • Types of E-Commerce Stores
  • B2B: Business to Business Ecommerce
  • B2c: Business to Consumer Ecommerce
  • C2C Ecommerce
  • C2B: Consumer to Business Ecommerce
  • B2G (also called B2A) Government / Public Administration
  • Types of E-Commerce Business Models
  • Drop Shipping
  • Wholesaling and Warehousing
  • Private Labeling and Manufacturing
  • White Labeling
  • Subscription
  • What You Can Sell in an E-Commerce Store
  • Identify or Create Products That Solve a Problem
  • Find Products You and Other People are Passionate About
  • Find Products With Branding Potential
  • Hop on Trends Early
  • Find Products that Fulfill Guilty Pleasures
  • Digital Marketing Strategies to Market an E-Commerce Business
  • Boost Product Visualization
  • Add Video
  • Automate with Chatbots
  • Reduce Cart Abandonment
  • Use Retargeting Tactics
  • Tips to Increase E-Commerce Online Sales
  • Reach in-market Shoppers with Google Shopping Ads
  • Remarket to Them with Display Ads
  • Turn Likes into sales with Shopping on Instagram
  • Instill Trust with Customer Reviews
  • Up your Cross-selling Game with Pop-ups
  • Incorporating Affiliate Marketing into Your E-Commerce Business
  • Determine if an Affiliate Program is Right for You
  • Find Publishers to Partner With
  • Review and Approve Publishers
  • Conduct Ongoing Review
  • Win new Customers with Referral Marketing (Affiliate Marketing)
  • Review

Digital Marketing – E-Commerce Store

  • Review of Course
  • Introduction
  • The Concepts of Email Marketing
  • Rules of Email Marketing
  • Types of Email Marketing Campaigns You Should Already be Using
  • 10 Email Marketing Terms Every Marketer Should Know
  • The Importance of List Cleaning and Segmentation Tags
  • Tips for Building Responsive Email Marketing Lists
  • Using Capture Pages and Funnels for Leads
  • The Importance of Lead Capture Pages in Email Marketing
  • The Importance of a Sales Funnel in Email Marketing
  • Getting Leads from Facebook
  • Types of Landing Pages and How to Use Them
  • Types Of Online Sales Funnels That Work Really Well
  • Creating Email Lists
  • What makes an email list valuable?
  • What Is A Double Opt-In Email List And Why Is It Important?
  • How eBooks Help Generate Leads and Fill Sales Pipelines
  • How to Generate more Leads with your Video Marketing
  • Easy Ideas For Lead-Generating Content Marketing to Build Your Lists
  • Email Copywriting
  • Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read
  • 10 Ways To Make People Actually Read Your Emails
  • 9 Ways to Make Your Emails More Engaging
  • 6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers
  • 17 Tips for Writing Email Marketing Copy that Converts
  • Email Deliverability
  • 7 Best Practices for Email Deliverability
  • How to Improve Your Email Deliverability (Step-by-Step)
  • Blueprints for Email Copywriting
  • 7 Ways to Improve Your Email Deliverability
  • How to Test Your Email Deliverability? A Step-by-Step Guide
  • Email Automation
  • What is Email Automation & How Can Your Business Use it?
  • What is an Email Marketing Autoresponder?
  • 16 Awesome Email Marketing Campaigns & How to Run Your Own
  • 9 Simple (But Powerful) Automated Email Sequences For Service Businesses
  • Using Tags to Gaining Useful Insights From Email Segmentation

Landing Page Design

  • Landing Page Design and Optimization Fundamentals
  • Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
  • Principles of Persuasion in Landing Page Design
  • Designing and Building a Landing Page Step by Step in Unbounce

This comprehensive digital marketing bundle course are suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing.

  • There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

After completing the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Before sitting your final assessment you’ll have the opportunity to test your efficiency with a mock assessment.

Endorsed Certificate from Quality Licence Scheme

Endorsed Certificate

After successfully passing the MCQ exam you will be eligible to order the google ads and digital marketing courses online training bundle Endorsed Certificate by the Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

CPD CertificateOn successful completion of the google ads and digital marketing courses online training bundle, you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.


Success Stories

Course Reviews


CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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