Google Ads and Digital Marketing Training Online Bundle

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Professional Digital Marketing

• Introduction
• General Tips & Tricks Series
• SEO (Search Engine Optimisation)
• YouTube
• Google Analytics
• Email Marketing
• LinkedIn
• Twitter
• Facebook
• Instagram
• Pinterest Marketing
• Mobile App

Google Ads Training

• Introduction to Google Ads
• Creating And Setting Up Our First Google Ads Account
• Structuring Your Ads Groups Like a Professional
• How To Write Killer Ads in Google Ads!
• Setting Up Your Adwords Billing
• Keywords In Depth – The Heartbeat Of Your Account
• Account Structure – How to Structure Ad Groups Like a Pro
• The Incredible Dynamics of The Adwords Auction
• Expanding And Refining Your Campaigns
• Negative Keywords – Your Greatest Ally
• Making Your Ads Unstoppable With Multiple Ad Extensions
• Remarking – Your Secret Weapon To Converting Like a Boss
• Keeping Track of Profits With Conversion Tracking
• Profitable Bidding Strategies
• Using Adwords Scripts to Enhance Performance And Increase Optimization Speed
• Conclusion … Goodbye For Now!
• Bonus Material!

SEO For Beginners

• WordPress SEO For Beginners : Introduction to On Page SEO Techniques
• WordPress SEO For Beginners – Keyword Research Strategy
• SEO For Beginners – Installing and Optimizing WordPress
• SEO For Beginners – Content Creation
• SEO For Beginners : Niche Site SEO – Actual Case Study

SEO Training – Advanced

• Introduction to Advanced SEO and Schema Markup
• Choosing The Right Keyword Cluster
• Integrating the Keywords
• Creating Page Menus
• Schema Markup Part 1
• Schema Markup Part 2 – PlogPosting, Video and Audio
• Schema Markup Part 3 – FAQ
• Branding, Trust and Authority
• The Correct Way To Add Useful Links
• Optimising Internal Linking
• Combining Pages For SEO
• How To Rank Images for Featured Snippets
• Conclusion

SEO Keyword Research

• Introduction
• Researching Keywords
• Using Keywords in Your Website

Instagram for Business

• Introduction
• Instagram Fundamentals
• Account Setup
• Content Strategy
• Growth Hacks
• Advertising And Promotion
• How To Generate Leads
• Instagram Stories
• Case Studies
• Bonuses

Affiliate Marketing

• Introduction
• Reasons to Consider Affiliate Marketing
• Make Money Selling The Products That Made a Difference For You
• Supplement Your Current Income
• Several Big Companies Offer Affiliate Agreements
• It’s a Passive Income
• Amazing Potential For Big Returns
• Ways You Can Leverage Affiliate Marketing to Grow Your Sales and Small Business
• Utilize User-Generated Content To Expand Reach
• Leverage Affiliate Marketing as Instant Social Proof
• Reward Your Top Affiliates
• Boost Affiliate Percentages on Less Popular Goods
• Top Companies to Find Affiliate Marketing Products
• Amazon
• Clickbank
• Rakuten
• ShareASale
• eBay Partner Network
• Ways To Pick Out The Best Products To Be An Affiliate For
• Make A List
• Look For Market Niche For The Products
• Market’s Needs
• Leaks
• Customer’s Reasons
• Affiliate Marketing Strategies
• Choose the Right Affiliates
• Attract Sales with Coupons, Deals, and Promotions
• Leverage the Power of Niche Influencers
• Build a Robust Affiliate Network
• Leverage Affiliate Promotions From Multiple Sources
• Ways to Optimize Your Product Pages for Conversions
• Have a Strategy And a Goal Before You Start Building a Page
• Keep it Clean
• A/B Test Everything
• Optimize for Mobile
• Add Social Proof
• Review

Social Media Influencer

• Introduction
• Establish Your Niche Market
• Personal Care/Cosmetic Industry
• Health and Wellness Industry
• Consumer Goods
• Technology Industry
• Virtual Reality
• Optimize Your Social Media Platform
• How the Entertainment Industry Benefits from Social Media
• How Real Estate is Influenced by Social Media
• How Marketing is Influenced by Social Media
• How Restaurants are Influenced by Social Media
• How Education is Influenced by Social Media
• Ways to Find Your Target Audience
• Conduct Market Research
• Understand Purchase Path and Pain Points
• Know your Existing Customers
• Employ Multi-segment (differentiated) Marketing
• Don’t Cast a Net with a Broad Reach
• Create Relevant Valuable Content
• Be Authoritative
• Be Informative and Comprehensive
• Be Readable
• Have a Point of View
• Give Satisfaction
• Types of Content to Post on Consistent Basis
• Content to Entertain
• Content to Educate
• Content to Inspire
• Content to Convert
• Be Authentic
• Authentic Photos
• Cultivate an Attitude of Genuine Pleasure in other People’s Pleasure
• Be Clear About What You’re Using Social Media For
• Pair Self-Promotion with Expressing Gratitude to Others
• Keep a Balance Between Personal Sharing and Sharing Interesting Things,
• Review

Digital Advertising and Marketing 101

• Introduction
• Introduction to Digital Ads
• The Digital Advertising Ecosystem
• Buying the Ads
• Ad Targeting
• Ad Serving
• Reporting
• Course Review

Digital Advertising and Marketing 201

• Introduction
• Programmatic Advertising -Real Time Bidding and the Automated Buying Process
• Waterfalls & Header Bidding – What They are & How They are Changing Advertising
• Mobile – SDKs & Trends: Mobile Marketing is big Business. Learn How it Works
• Verification & Viewability
• Data Collection & Use
• The Future
• Thank You

Digital Advertising and Marketing 301

• Introduction
• Location Targeting – IP, Wifi, Cell Tower, GPS, and How to Detect Fraudulent Data
• Beacons – Beacon Target in Digital Marketing. Super Targeted Location Data
• Retargeting – Retargeting In Digital Marketing & Live Examples
• Bid Requests & CPM Breakdown
• Research – Publisher, Competitor Spend, Trends, and Social Media Listening
• Platform Demos: Running Facebook Ads, DSP Use. SSP Use & More
• Contract Negotiations – Who’s Involved in The Process and T&Cs
• AdBlocking – This History of AdBlocking, Trends, and Industry Response
• Social Listening
• Interviews With Industry Experts
• Final Course Recap

Online Digital Marketing

• Introduction
• Types of E-Commerce Stores
• B2B: Business to Business E-commerce
• B2c: Business to Consumer E-commerce
• C2C E-commerce
• C2B: Consumer to Business E-commerce
• B2G (also called B2A) Government / Public Administration
• Types of E-Commerce Business Models
• Drop Shipping
• Wholesaling and Warehousing
• Private Labeling and Manufacturing
• White Labeling
• Subscription
• What You Can Sell in an E-Commerce Store
• Identify or Create Products That Solve a Problem
• Find Products You and Other People are Passionate About
• Find Products With Branding Potential
• Hop on Trends Early
• Find Products that Fulfill Guilty Pleasures
• Digital Marketing Strategies to Market an E-Commerce Business
• Boost Product Visualization
• Add Video
• Automate with Chatbots
• Reduce Cart Abandonment
• Use Retargeting Tactics
• Tips to Increase E-Commerce Online Sales
• Reach in-market Shoppers with Google Shopping Ads
• Remarket to Them with Display Ads
• Turn Likes into Sales with Shopping on Instagram
• Instill Trust with Customer Reviews
• Up your Cross-selling Game with Pop-ups
• Incorporating Affiliate Marketing into Your E-Commerce Business
• Determine if an Affiliate Program is Right for You
• Find Publishers to Partner With
• Review and Approve Publishers
• Conduct Ongoing Review
• Win new Customers with Referral Marketing (Affiliate Marketing)
• Review

Digital Marketing – E-Commerce Store

• Review of Course
• Introduction
• The Concepts of Email Marketing
• Rules of Email Marketing
• Types of Email Marketing Campaigns You Should Already be Using
• 10 Email Marketing Terms Every Marketer Should Know
• The Importance of List Cleaning and Segmentation Tags
• Tips for Building Responsive Email Marketing Lists
• Using Capture Pages and Funnels for Leads
• The Importance of Lead Capture Pages in Email Marketing
• The Importance of a Sales Funnel in Email Marketing
• Getting Leads from Facebook
• Types of Landing Pages and How to Use Them
• Types Of Online Sales Funnels That Work Really Well
• Creating Email Lists
• What makes an email list valuable?
• What Is A Double Opt-In Email List And Why Is It Important?
• How eBooks Help Generate Leads and Fill Sales Pipelines
• How to Generate more Leads with your Video Marketing
• Easy Ideas For Lead-Generating Content Marketing to Build Your Lists
• Email Copywriting
• Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read
• 10 Ways To Make People Actually Read Your Emails
• 9 Ways to Make Your Emails More Engaging
• 6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers
• 17 Tips for Writing Email Marketing Copy that Converts
• Email Deliverability
• 7 Best Practices for Email Deliverability
• How to Improve Your Email Deliverability (Step-by-Step)
• Blueprints for Email Copywriting
• 7 Ways to Improve Your Email Deliverability
• How to Test Your Email Deliverability? A Step-by-Step Guide
• Email Automation
• What is Email Automation & How Can Your Business Use it?
• What is an Email Marketing Autoresponder?
• 16 Awesome Email Marketing Campaigns & How to Run Your Own
• 9 Simple (But Powerful) Automated Email Sequences For Service Businesses
• Using Tags to Gaining Useful Insights From Email Segmentation

Landing Page Design

• Landing Page Design and Optimization Fundamentals
• Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
• Principles of Persuasion in Landing Page Design
• Designing and Building a Landing Page Step by Step in Unbounce

This comprehensive digital marketing training online bundle is suitable for everyone. You can take the course-

• If you are an entrepreneur and business owner who wants to Grow your brand, attract customers, and increase sales online.
• If you are a freelancer & job seeker who wants to develop digital marketing skills for better career opportunities.
• If you are an aspiring marketer who wants to learn SEO, social media, and Google Ads to build a strong marketing foundation.
• If you are a content creator and influencer who wants to monetise content and expand reach effectively.
• If you are a blogger and affiliate marketer who wants to learn strategies to grow the audience and maximise earnings.

• There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
• You will need to have a laptop/desktop/tablet or smartphone and a good internet connection.

After completing the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Before sitting your final assessment you’ll have the opportunity to test your efficiency with a mock assessment.

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65, will be charged separately for each course.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. Certificate can be obtained in PDF version at a cost of £12, there is an additional fee to obtain a printed copy certificate which is £35 for each course.