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Why Online Diploma in Digital Advertising Strategy Couse right for you?
Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this online diploma in digital advertising strategy course will set you up with a solid foundation to become a confident affiliate marketer and digital markter and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a affiliate marketer and digital markter.
The online diploma in digital advertising strategy course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a affiliate marketer and digital markter.
This comprehensive online diploma in digital advertising strategy course is the perfect way to kickstart your career in the field of digital marketing. This online diploma in digital advertising strategy course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This online diploma in digital advertising strategy course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.
Online Diploma in Digital Advertising Strategy Course Details
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Introduction
Introduction
Overview of Advertising
Overview of Advertising
Interlude Introduction Target Market, Psychology and Buying Behavior
Interlude Introduction Target Market, Psychology and Buying Behavior
Section-1 : Target Market, Psychology and Buying Behavior
Part-3.1 : Resources Market Research and Analysis
Part-3.2 : Resources Market Research and Analysis
Part-4.1 : Potential AFF Link Customer Behavior
Part-4.2 : Potential AFF Link Customer Behavior
Part-5 : Understanding Consumer Psychology and Buying Behavior
Part 6.1 – Segmenting and Targeting Specific Customer Groups Effectively
Part 6.2 – Segmenting and Targeting Specific Customer Groups Effectively
Part-7 : Resource Customer Journey Mapping
Part 8 – Why Competitive Landscape Analysis Matters
Part 9.1 – AAF LINK Tools and Methods for Competitive Analysis
Part 9.2 – AAF LINK Tools and Methods for Competitive Analysis
Part 9.3 – AAF LINK Tools and Methods for Competitive Analysis
Part 9.4 – AAF LINK Tools and Methods for Competitive Analysis
Part-9.5 : Aaf Link Seranking Homework
Part 10 The Power of Unique Selling Propositions (USPs)
Section 2 | Google, GMB & YouTube Advertising
Part-11 : Interlude Into Google, GMB & YouTube Advertising
Introduction
Google Ads Promo 1
2.1 Keyword Research Pt 1
2.2 Keyword Research Pt 2
2.3 Keyword Research Pt 3
2.4 Custom Segment Research Strategy
2.5 Keyword Match Types
2.6 Negative Keyword Strategy
2.7 Device Targeting
2.8 Ad Schedule
2.9 Location Targeting
3.0 Google Ads Conversion Tracking
3.1 Campaign Set Up
3.2 Ad Groups and Ads
4.5 Interlude
5 YouTube Campaign & Ad Types
6 Target Settings & How to Reach Your Audience
7 Bidding & Budgeting Settings
7.5 Google My Business Set Up Pt 1
7.6 Google My Business Set Up Pt 2
8 GMB Profile Tips
9 GMB Ads
9.75 GMB Hacks
Section 2.5 | Interlude into Facebook Advertising
Section 2.5 | Interlude into Facebook Advertising
Section 3 | Facebook Advertising
How to Create a Facebook Business Page
FaceBook Groups
Set Up Your Business Manager Account
Facbook Ads Pixel Set Up & Events
Cold Conversion Campaign Set Up
Cold Conversion Campaign Set Up Pt 2
Retargeting Ads Pt 1
Retargeting Ads Pt 2
Section 3.5 | Interlude Into TikTok Advertising
Section 3.5 | Interlude Into TikTok Advertising
Section 4 | TikTok Advertising
Introduction to TikTok | Part 1 Intro
Introduction to TikTok | Part 2 The Understanding of TikTok
Section 1 Introduction to Tiktok | Part 3 Seeing Success Stories From Influencers
Section 1 Introduction to TikTok | Part 4 Overview of TikTok’s Interface
Section 1 Introduction to Tiktok | Part 4.5 Overview of TikTok’s Interface Part 2
Creating Captivating Content | Part 5.5 Exploring Lip-Syncing
Creating Captivating Content | Part 5.6 Creating Thumbnails
Creating Captivating Content | Part 5.7 How to Create a Story
Creating Captivating Content | Part 6 Creation of Content
Creating Captivating Content | Part 6.5 Using TikTok’s Built-in Effects
Section 3 Content Strategy and Planning | Part 7 Find Your Target Audience
Content Strategy and Planning | Part 7.5 Creating a Posting Schedule
Section 3 Content Strategy and Planning | Part 8 Planning Ahead for Trends
Content Strategy and Planning | Part 8.5 How to Promote Your TikTok
Section 5 Building Your TikTok Brand | Part 11 Responding to Comments
Advanced Techniques and Strategies | Part 11.5 TikTok’s Analytics
Section 6 Advanced Techniques and Strategies | Part 12 Creating Duet Content
Section 6 Advanced Techniques and Strategies | Part 13 Whats Trending on TikTok
Section 4.5 | ChatGPT for TikTok Marketing
Promotional video
Understanding Social Media
How To Find ChatGPT
Using ChatGPT for Brand & Headline Ideas
Using ChatGPT for Hashtags and Scheduling
Using ChatGPT for TikTok Ads Campaign Objectives
Using ChatGPT for TikTok Ads Target Settings
Using ChatGPT for TikTok Ads Creation
Using ChatGPT for Influencer Marketing
Section 5 | Interlude into Instagram Advertising
Section 5 | Interlude into Instagram Advertising
Section 5.5 | Instagram Advertising
Basic Set Up Of Your Instagram
About Posting
Tagging & Collabs
Stories
Reels
Going Live
Highlights
How to Define Your Target Audience
Direct Message Section
Organic Growth Methods
Boost Post ( Running Ads)
Interlude Into Business Ads Manager
Creating IG Ads Pt 1
Creating IG Ads Pt 2
Understanding Ad Sets
Conversion Campaigns
Retargeting Ads
Influencer Marketing
Become a Master In Advertising
Become a Master In Advertising
Become a Master In Advertising | Advertising Strategy Guide
Become a Master In Advertising | Advertising Strategy Guide
This comprehensive online diploma in digital advertising strategy course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing.
There are no academic entry requirements for this online diploma in digital advertising strategy course, and it is open to students of all academic backgrounds.
As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
This Online Diploma in Digital Advertising Strategy assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.
Success Stories
Course Reviews
Google Reviews
4.6 Stars | 13 Reviews
Verified
Excellent for Beginners
This course simplified digital advertising for me. I now understand how to create ad campaigns that deliver results.
Dylan Kelly
Verified
Clear and Well-Organized
The lessons were structured perfectly. Each topic flowed naturally, making it easy to stay on track.
Olivia Hobbs
Verified
Taught Me How to Optimize Ads
I had no clue about ad optimization before, but the course explained it in detail. I’m seeing better performance from my online ads already.
Oscar Thorpe
Verified
Very Practical and Hands-On
The course provided real-world examples that helped me apply the concepts immediately. It wasn’t just theory, but actionable advice.
Alfie Austin
Verified
Helped Me Reach the Right Audience
I learned how to target specific audiences effectively, which has greatly improved my ad engagement rates.
Max Norris
Verified
Perfect for Small Business Owners
This course is a game-changer for small business owners like me, helping us manage advertising budgets more strategically.
Mason Franklin
Verified
Boosted My Ad Design Confidence
I always struggled with creating catchy ads. Now I have a better idea of what works, thanks to this course.
Jasmine Baxter
Verified
Instructor Was Fantastic
The instructor explained everything step by step and made each lesson easy to follow. I never felt lost during the course.
Dylan Lamb
Verified
Insightful for Experienced Marketers
Even though I’ve been running ads for years, this course taught me advanced strategies I hadn’t thought of before.
Daisy Barry
Verified
Helped Me Understand Analytics
The analytics section was worth the price alone. I now know how to track and improve the performance of my ads.
Lily Jenkins
Verified
Engaging and Informative
The course kept me engaged from start to finish. It felt applicable to modern advertising challenges and trends.
Metcalfe
Verified
Comprehensive Yet Simple
Despite covering a lot of material, the course stayed simple and easy to understand. It didn’t overwhelm me with technical jargon.
Melissa Banks
Verified
Highly Recommended for Digital Advertisers
Whether you’re just starting out or want to take your skills to the next level, this course is packed with useful insights. It’s been a fantastic investment!
Hannah O'Neill
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Dylan Kelly
This course simplified digital advertising for me. I now understand how to create ad campaigns that deliver results.
Olivia Hobbs
The lessons were structured perfectly. Each topic flowed naturally, making it easy to stay on track.
Oscar Thorpe
I had no clue about ad optimization before, but the course explained it in detail. I’m seeing better performance from my online ads already.
Alfie Austin
The course provided real-world examples that helped me apply the concepts immediately. It wasn’t just theory, but actionable advice.
Max Norris
I learned how to target specific audiences effectively, which has greatly improved my ad engagement rates.
Mason Franklin
This course is a game-changer for small business owners like me, helping us manage advertising budgets more strategically.
Jasmine Baxter
I always struggled with creating catchy ads. Now I have a better idea of what works, thanks to this course.
Dylan Lamb
The instructor explained everything step by step and made each lesson easy to follow. I never felt lost during the course.
Daisy Barry
Even though I’ve been running ads for years, this course taught me advanced strategies I hadn’t thought of before.
Lily Jenkins
The analytics section was worth the price alone. I now know how to track and improve the performance of my ads.
Metcalfe
The course kept me engaged from start to finish. It felt applicable to modern advertising challenges and trends.
Melissa Banks
Despite covering a lot of material, the course stayed simple and easy to understand. It didn’t overwhelm me with technical jargon.
Hannah O'Neill
Whether you’re just starting out or want to take your skills to the next level, this course is packed with useful insights. It’s been a fantastic investment!
FAQs
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.
Yes, you can pay via instalments at checkout.
Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org