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Digital Advertising and Marketing Course Online 201

Digital Advertising and Marketing Course Online 201

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Course Fee

£29

£125

discount white 77% OFF

👉 CPD UK Accredited PDF Certificate Included

4 interest-free payments 4 interest-free payments of £7.25

14 Days Money Back Guarantee
Duration: 106 Minutes
Instant Access
Instant Access
Quality Guarantee

Quality Guarantee

Promising training excellence, satisfaction gurantee

Accredited by

Accredited by

CPD UK & Quality License Scheme

Tutor Support

Tutor Support

Unlimited support via email, till you complete the course

 Recognised Certification

Recognised Certification

Accepted by thousands of professional bodies

Start Anytime

Start Anytime

With 1 year access to the course materials

Online Learning

Online Learning

Learn from anywhere, whenever you want

This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting-edge trends in digital advertising. You will also understand advanced ad targeting and the use of various digital platforms.

This Course At A Glance

  • Accredited by CPD UK
  • Endorsed by Quality Licence Scheme
  • Recognise the key elements of digital advertising
  • Learn the fundamentals of advertising
  • Learn the benefits of digital advertising and marketing
  • Understand digital advertising and marketing strategies
  • Learn about programmatic advertising, real time bidding and the automated buying process.
  • Recognise the importance of mobile marketing and understand its operation
  • Understand what are the waterfalls and header bidding and how they are changing advertising
  • Know how to collect data and use it
  • Learn about verification and viewability
  • Know about the future of digital advertising and marketing

Why Digital Advertising and Marketing Course 201 right for you?

This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course.

This flexible course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course.

By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer.

You can also check out our Digital Advertising and Marketing Course Online 301 for further understanding.

Digital Advertising and Marketing Course 201 Details


CPD Certification Service
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Moreover, many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

 

Quality License Scheme Certificate (20% off)
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Introduction

  • Introduction

Programmatic Advertising -real Time Bidding and the Automated Buying Process

  • Programmatic Advertising Explained – Intermediate Digital Marketing Skillset
  • RTB (Real Time Bidding) Explained – Intermediate Digital Marketing Skillset

Waterfalls & Header Bidding – What They Are & How They Are Changing Advertising

  • Traditional Waterfalls – Advance Level Digital Marketing Skillset
  • Header Bidding – How Publishers Increase Revenue From Their Ad Inventory
  • Header Bidding in Mobile – Advance Level Digital Marketing Skillset – Publishers

Mobile – SDKs & Trends: Mobile Marketing is big Business. Learn How it Works

  • SDKs (Standard Development Kit) – Mobile Marketing Must-Haves
  • Mobile Trends – Understand The Grow of Mobile in Digital Marketing Efforts

Verification & Viewability

  • Ad Verification – MOAT/IAS/Double Verify and Other Ad-Tech Platforms
  • Bots & Fraud – Identify and Prevent Fraud in Digital Marketing and Advertising
  • Ad Viewability – How to Identify When a Real Human Sees Your Ad
  • Ads.Txt – A New Way to Identify and Prevent Fraud

Data Collection & Use

  • Types of Data Advertisers Collect – Google/Amazon/Facebook & Others
  • Laws & Privacy Concerns Around Data
  • Data Management Platforms & How Advertisers Use Them

The Future

  • Google’s EBDA & Amazon’s TAM – The Future of Digital Advertising & Marketing

Thank You

  • Thank You for Taking The Course

This comprehensive course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.

  • There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
  • However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Endorsed Certificate from Quality Licence Scheme

Endorsed Certificate
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Besides, it will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

CPD Certificate
After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.

Success Stories

Course Reviews

FAQs

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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