Digital Advertising and Marketing Course Online 201

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Moreover, many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

 

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Introduction

• Introduction

Programmatic Advertising -real Time Bidding and the Automated Buying Process

• Programmatic Advertising Explained – Intermediate Digital Marketing Skillset
• RTB (Real Time Bidding) Explained – Intermediate Digital Marketing Skillset

Waterfalls & Header Bidding – What They Are & How They Are Changing Advertising

• Traditional Waterfalls – Advance Level Digital Marketing Skillset
• Header Bidding – How Publishers Increase Revenue From Their Ad Inventory
• Header Bidding in Mobile – Advance Level Digital Marketing Skillset – Publishers

Mobile – SDKs & Trends: Mobile Marketing is big Business. Learn How it Works

• SDKs (Standard Development Kit) – Mobile Marketing Must-Haves
• Mobile Trends – Understand The Grow of Mobile in Digital Marketing Efforts

Verification & Viewability

• Ad Verification – MOAT/IAS/Double Verify and Other Ad-Tech Platforms
• Bots & Fraud – Identify and Prevent Fraud in Digital Marketing and Advertising
• Ad Viewability – How to Identify When a Real Human Sees Your Ad
• Ads.Txt – A New Way to Identify and Prevent Fraud

Data Collection & Use

• Types of Data Advertisers Collect – Google/Amazon/Facebook & Others
• Laws & Privacy Concerns Around Data
• Data Management Platforms & How Advertisers Use Them

This comprehensive course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.

• There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
• However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Besides, it will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.