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Digital Advertising and Marketing Course Online 201

Digital Advertising and Marketing Course Online 201

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Accredited by CPD UK Accredited by CPD UK
Interactive Video Training Interactive Video Training
Lifetime Access Lifetime Access
Duration: 2 Hours Duration: 2 Hours
Recognised Certificate Recognised Certificate
Tutor Support Tutor Support
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This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course.

This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course.

By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer.

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Course Highlights
  • Accredited by The CPD UK
  • Accredited by International Practitioners of Holistic Medicine (IPHM)
  • Lifetime Access
  • High-quality e-learning study materials
  • Learn the most in-demand skills
  • Self-paced, no fixed schedules
  • MCQ Exam and 24/7 Support Included
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform
Who is this digital advertising and marketing 201 course for?

This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.

Aims and Learning Outcomes of this English Grammar Course

By the end of the course, you will:

  • Recognise the key elements of digital advertising  
  • Learn the fundamentals of advertising
  • Learn the benefits of digital advertising and marketing
  • Understand digital advertising and marketing strategies
  • Learn about programmatic advertising, real time bidding and the automated buying process. 
  • Recognise the importance of mobile marketing and understand its operation
  • Understand what are the waterfalls and header bidding and how they are changing advertising
  • Know how to collect data and use it
  • Learn about verification and viewability 
  • Know about the future of digital advertising and marketing
Entry Requirement
  • There are no academic entry requirements for this “digital advertising and marketing 201: top topic & trends “ course, and it is open to students of all academic backgrounds.
  • However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
Assessment Method  

This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Why you should buy this course from Lead Academy?    

We persistently make sure that you have an easy and comfortable experience. You can access the following support upon purchasing this course:

  • Customer support: We have active customer support in the form of live chat that you can access and enjoy 24/7.
  • Tutor support: With all of our courses, you’ll receive access to our committed and dedicated tutor support benefit whenever you require it. You can email us with your query and our wide range of experienced and expert tutors will address your concern accordingly
We Are Unbeaten By Price And Quality
  • Quality worth the price: We assure you to provide the best experience in accordance with the value you are paying for the course.
  • Money-back guarantee: If you are not satisfied with the quality of the course, we have a money-back guarantee option. This option is subject to a time limit of 14 days (according to the terms and conditions).
  • Instalment facility: If your course costs above £50, you can also access the instalment option to pay your amount with 3 instalments.

Introduction

Introduction

Programmatic Advertising -Real Time Bidding and the Automated Buying Process

Programmatic Advertising Explained – Intermediate Digital Marketing Skillset

RTB (Real Time Bidding) Explained – Intermediate Digital Marketing Skillset

Waterfalls & Header Bidding - What They are & How They are Changing Advertising

Traditional Waterfalls – Advance Level Digital Marketing Skillset

Header Bidding – How Publishers Increase Revenue From Their Ad Inventory

Header Bidding in Mobile – Advance Level Digital Marketing Skillset – Publishers

Mobile - SDKs & Trends: Mobile Marketing is big Business. Learn How it Works

SDKs (Standard Development Kit) – Mobile Marketing Must-Haves

Mobile Trends – Understand The Grow of Mobile in Digital Marketing Efforts

Verification & Viewability

Ad Verification – MOAT/IAS/Double Verify and Other Ad-Tech Platforms

Bots & Fraud – Identify and Prevent Fraud in Digital Marketing and Advertising

Ad Viewability – How to Identify When a Real Human Sees Your Ad

Ads.Txt – A New Way to Identify and Prevent Fraud

Data Collection & Use

Types of Data Advertisers Collect – Google/Amazon/Facebook & Others

Laws & Privacy Concerns Around Data

Data Management Platforms & How Advertisers Use Them

The Future

Google’s EBDA & Amazon’s TAM – The Future of Digital Advertising & Marketing

Thank You

Thank You for Taking The Course

CPD Certification Service

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Quality Licence Scheme Endorsed

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Overview

This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course.

This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course.

By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer.

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Course Highlights
  • Accredited by The CPD UK
  • Accredited by International Practitioners of Holistic Medicine (IPHM)
  • Lifetime Access
  • High-quality e-learning study materials
  • Learn the most in-demand skills
  • Self-paced, no fixed schedules
  • MCQ Exam and 24/7 Support Included
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform
Who is this digital advertising and marketing 201 course for?

This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.

Aims and Learning Outcomes of this English Grammar Course

By the end of the course, you will:

  • Recognise the key elements of digital advertising  
  • Learn the fundamentals of advertising
  • Learn the benefits of digital advertising and marketing
  • Understand digital advertising and marketing strategies
  • Learn about programmatic advertising, real time bidding and the automated buying process. 
  • Recognise the importance of mobile marketing and understand its operation
  • Understand what are the waterfalls and header bidding and how they are changing advertising
  • Know how to collect data and use it
  • Learn about verification and viewability 
  • Know about the future of digital advertising and marketing
Entry Requirement
  • There are no academic entry requirements for this “digital advertising and marketing 201: top topic & trends “ course, and it is open to students of all academic backgrounds.
  • However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
Assessment Method  

This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Why you should buy this course from Lead Academy?    

We persistently make sure that you have an easy and comfortable experience. You can access the following support upon purchasing this course:

  • Customer support: We have active customer support in the form of live chat that you can access and enjoy 24/7.
  • Tutor support: With all of our courses, you’ll receive access to our committed and dedicated tutor support benefit whenever you require it. You can email us with your query and our wide range of experienced and expert tutors will address your concern accordingly
We Are Unbeaten By Price And Quality
  • Quality worth the price: We assure you to provide the best experience in accordance with the value you are paying for the course.
  • Money-back guarantee: If you are not satisfied with the quality of the course, we have a money-back guarantee option. This option is subject to a time limit of 14 days (according to the terms and conditions).
  • Instalment facility: If your course costs above £50, you can also access the instalment option to pay your amount with 3 instalments.

Course Curriculum

Introduction

Introduction

Programmatic Advertising -Real Time Bidding and the Automated Buying Process

Programmatic Advertising Explained – Intermediate Digital Marketing Skillset

RTB (Real Time Bidding) Explained – Intermediate Digital Marketing Skillset

Waterfalls & Header Bidding - What They are & How They are Changing Advertising

Traditional Waterfalls – Advance Level Digital Marketing Skillset

Header Bidding – How Publishers Increase Revenue From Their Ad Inventory

Header Bidding in Mobile – Advance Level Digital Marketing Skillset – Publishers

Mobile - SDKs & Trends: Mobile Marketing is big Business. Learn How it Works

SDKs (Standard Development Kit) – Mobile Marketing Must-Haves

Mobile Trends – Understand The Grow of Mobile in Digital Marketing Efforts

Verification & Viewability

Ad Verification – MOAT/IAS/Double Verify and Other Ad-Tech Platforms

Bots & Fraud – Identify and Prevent Fraud in Digital Marketing and Advertising

Ad Viewability – How to Identify When a Real Human Sees Your Ad

Ads.Txt – A New Way to Identify and Prevent Fraud

Data Collection & Use

Types of Data Advertisers Collect – Google/Amazon/Facebook & Others

Laws & Privacy Concerns Around Data

Data Management Platforms & How Advertisers Use Them

The Future

Google’s EBDA & Amazon’s TAM – The Future of Digital Advertising & Marketing

Thank You

Thank You for Taking The Course

Recognised Accreditation

CPD Certification Service

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Quality Licence Scheme Endorsed

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

Course Certification

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

Learner's Feedback

Frequently Asked Question(FAQ)

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org