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Marketing Basics Course Online
Accredited by CPD UK 
Interactive Video Training 
Lifetime Access 
Duration: 2 Hours 
Recognised Certificate 
Tutor Support From this course you will understand the fundamental principles of marketing, where you will learn how to identify your target audience, craft compelling messages and select appropriate marketing channels to reach your potential customers.
This Course At A Glance
- Accredited by CPD UK
- Endorsed by Quality Licence Scheme
- Understand the fundamentals of marketing
- Learn various marketing strategies.
- Know the benefits of marketing
- Recognise roles of marketing
- Obtain an understanding of the business objectives
- Learn the 4 levels of objectives
- Recognise the difference between volume growth and value growth
- Understand the marketing objectives
- Learn what is low penetration and how to increase
- Know about the communication objectives
- Learn brand equity tracking
- Understand creative quality and communication awareness
Marketing Basics Course Overview
This online marketing basics course will help you recognise the key elements and fundamentals of marketing. You will also understand the tools, techniques and strategies required to build a successful marketing campaign.
This marketing basics course online will also help you acquire the knowledge of marketing and communication objectives, their primary features and the strategies to achieve the same. You will also get a comprehensive understanding of the business objectives, brand and category by taking is a popular online course.
By the end of the course, you will obtain technical and practical knowledge of the complete marketing process. After finishing this flexible online course, you will also acquire the skills to become a confident marketer.
Who should take this course?
This comprehensive marketing basics course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of marketing.
Entry Requirement
- There are no academic entry requirements for this marketing basics course, and it is open to students of all academic backgrounds.
- However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
Assessment Method
This marketing basics course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Course Curriculum
Introduction
Assessment
Roles of Marketing
4 Levers of Objectives
KPI: Volume Sales and Value Sales
Volum Share and Value Share
Volume Growth and Value Growth
Brand Growth and Category Growth
Profit
Summary of Basic KPIs
Introduction: Source of Growth
Penetration
Low Penetration and How to Increase
Consumption
Communication Objectives
Brand Equity Tracking
Creative Quality and Communication Awareness
Supplementary Resources – Marketing Basics
Assessment – Marketing Basics
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Recognised Accreditation
CPD Certification Service
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Quality Licence Scheme Endorsed
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
Certificate of Achievement
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Course Reviews
FAQs
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.
Yes, you can pay via instalments at checkout.
Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
