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Learn on your own accord, wherever you want, whenever you want.
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You have the option to choose from four easy instalment plans.
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Hassle-free guarantee on purchase, ensuring quality & your peace of mind.
Self-Paced Online Learning
Learn on your own accord, wherever you want, whenever you want.
3 Installment Plan on checkout
You have the option to choose from four easy instalment plans.
14 Days Money Back Guarantee
Hassle-free guarantee on purchase, ensuring quality & your peace of mind.
£29+VAT
£125
Marketing Basics Course Online
Course Fee
£29(Excl. VAT)
£125
77% OFF
👉 CPD UK Accredited PDF Certificate Included
4 interest-free payments of £7.25
From this Marketing Basics Course, you will understand the fundamental principles of marketing, including how to identify your target audience, craft compelling messages, and select appropriate marketing channels to reach your potential customers.
This Course at a Glance
- Expert-created course module
- Get trained by an industry expert
- Flexible schedule options
- Nationally recognised certificate
- No entry requirement to start this course
- Instance access to course materials
- Course assessment by multiple choice question (MCQ)
- Know the benefits of marketing
- Learn the 4 levels of objectives
- Recognise the difference between volume growth and value growth
- Understand creative quality and communication awareness
Marketing Basics Course Overview
This course will help you recognise the key elements and fundamentals of marketing. You will also understand the tools, techniques, and strategies required to build a successful marketing campaign.
This course will also help you acquire the knowledge of marketing and communication objectives, their primary features, and the strategies to achieve the same. You will also get a comprehensive understanding of the business objectives, brand, and category by taking this Basic Marketing Fundamentals Course.
By the end of the Marketing Basics Course Online, you will obtain technical and practical knowledge of the complete marketing process. After finishing this flexible online course, you will also acquire the skills to become a confident marketer.
Marketing Basics Course Details
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this Marketing Basics Course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Introduction
- Introduction
- Assessment
- Roles of Marketing
Business Objectives
- 4 Levers of Objectives
- KPI: Volume Sales and Value Sales
- Volum Share and Value Share
- Volume Growth and Value Growth
- Brand Growth and Category Growth
- Profit
- Summary of Basic KPIs
Marketing Objectives
- Introduction: Source of Growth
- Penetration
- Low Penetration and How to Increase
- Consumption
Communication Objectives
- Communication Objectives
- Brand Equity Tracking
- Creative Quality and Communication Awareness
This comprehensive Marketing Basics Course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of marketing.
You should also check out our Affliliate Marketing Course to gain more in-depth training on your skill development.
- There are no academic entry requirements for this Marketing Basics for Beginners Course, and it is open to students of all academic backgrounds.
- However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
This Marketing Strategy Course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment, the pass mark is 60%.
Contact us for more information about our assessment method.
Endorsed Certificate from Quality Licence Scheme
After successfully passing the Marketing Basics for Beginners MCQ exam of this marketing strategy course you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the Basic Marketing Fundamentals Course MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.
Success Stories
Course Reviews
Google Reviews
4.9 Stars | 12 Reviews
Verified
Foundational Marketing Knowledge Acquired
Acquire foundational marketing knowledge with the course online. Build a strong marketing base!
Harriet Hall
Verified
Dive Into Marketing Fundamentals
Dive into the course and explore fundamental marketing concepts. Enhance your marketing understanding!
Connor Allan
Verified
Solid Introduction to Marketing
Mastering marketing essentials is made easy with the course. Elevate your marketing skills. It’s well-suited for beginners looking to grasp fundamental strategies effectively.
Alicia Akhtar
Verified
Instructors Provide Clear Guidance
The course online features knowledgeable instructors who simplify complex marketing topics, ensuring learners gain a strong understanding of essential marketing principles.
Jennifer Manning
Verified
Course Content Needs Updates
Including recent marketing trends would make the course more relevant and engaging for learners.
Elliot Chan
Verified
Practical Examples Enhance Learning
The course provides numerous practical examples, helping learners connect theoretical concepts with real-world applications, thereby enhancing their overall understanding.
Louis Waters
Verified
Interactive Features Could Help
Although thorough, the course could be made more engaging by adding interactive elements such as quizzes or live sessions to reinforce learning and maintain interest.
Sean Swift
Verified
Valuable Resource for Beginners
The online course offers valuable insights, making it an ideal resource for beginners. Lead Academy ensures learners can confidently apply basic marketing strategies in various contexts.
Matthew Wade
Verified
Advanced Topics Are Missing
While foundational, the course might be improved by including more advanced topics for those looking to expand their existing marketing knowledge and skills.
Eloise Dennis
Verified
Supportive Instructor Team
The course is supported by a team of instructors who are readily available to assist and clarify doubts, significantly enhancing the learning experience.
Freya Byrne
Verified
Needs More Real-World Cases
Including more real-world case studies in the course could provide learners with practical insights into successful marketing strategies, offering inspiration and guidance.
Courtney Charlton
Verified
Well-Structured Marketing Guide
The course is well-organized, covering all essential concepts to help learners build a solid foundation in marketing principles and practices.
Eloise Hudson
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Harriet Hall
Acquire foundational marketing knowledge with the course online. Build a strong marketing base!
Connor Allan
Dive into the course and explore fundamental marketing concepts. Enhance your marketing understanding!
Alicia Akhtar
Mastering marketing essentials is made easy with the course. Elevate your marketing skills. It’s well-suited for beginners looking to grasp fundamental strategies effectively.
Jennifer Manning
The course online features knowledgeable instructors who simplify complex marketing topics, ensuring learners gain a strong understanding of essential marketing principles.
Elliot Chan
Including recent marketing trends would make the course more relevant and engaging for learners.
Louis Waters
The course provides numerous practical examples, helping learners connect theoretical concepts with real-world applications, thereby enhancing their overall understanding.
Sean Swift
Although thorough, the course could be made more engaging by adding interactive elements such as quizzes or live sessions to reinforce learning and maintain interest.
Matthew Wade
The online course offers valuable insights, making it an ideal resource for beginners. Lead Academy ensures learners can confidently apply basic marketing strategies in various contexts.
Eloise Dennis
While foundational, the course might be improved by including more advanced topics for those looking to expand their existing marketing knowledge and skills.
Freya Byrne
The course is supported by a team of instructors who are readily available to assist and clarify doubts, significantly enhancing the learning experience.
Courtney Charlton
Including more real-world case studies in the course could provide learners with practical insights into successful marketing strategies, offering inspiration and guidance.
Eloise Hudson
The course is well-organized, covering all essential concepts to help learners build a solid foundation in marketing principles and practices.
FAQs
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.
Yes, you can pay via instalments at checkout.
Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
