Landing Page Design Online Training Course

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this Interactive Landing Pages course, you would be a potential candidate in your respective field.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Landing Page Design and Optimisation Fundamentals

You will learn the groundwork for good landing page design, the myth of the perfect landing page conversion rate, the 3 main types of landing pages and how to use them effectively, common business models and understand your conversion actions. Here, you will also learn the AIDA sales funnel and the online decision making process, the awareness stage of the funnel: where it all begins, and more. This module will also teach your the following:

• The Interest Stage of The Funnel … Tell Me More
• The Desire Stage of The Funnel … I Want What You Sell
• The Action Stage of The Funnel … I’m Going to Buy What You Sell
• The Fogg Behavior Model and How it Applies to Good Landing Page Design
• Making Your Landing Page Design Memorable

Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

You will understand the primacy of product and the concept of usability in landing page design, Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks, the 5-second usability test in landing page design (and how you can use it now), the art and science behind designing high-converting calls to action (CTA’s), and readability and visual hierarchy landing page design. You will further learn the following in this module:

• Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
• Information Architecture and Accessibility – Landing Page Design Best Practices
• Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
• Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
• Dedicated Landing Page Design Best Practices (Part 1)
• Dedicated Landing Page Design Best Practices (Part 2)

Principles of Persuasion in Landing Page Design

• Using Scarcity to Improve Conversion Rates on Your Landing Pages
• Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
• Principles of Persuasion – Anchoring and Cognitive Dissonance Theory
• User Scenarios and Contextual Perception in Landing Page Design

Designing and Building a Landing Page Step by Step in Unbounce

You will gain insights into my favourite landing page builders and getting started with our Unbounce page, the Unbounce page builder and adding our header section, how to create a logo in Photoshop and use the Unbounce image uploader tool,  how to work with background imagery in landing page and develop our Hero section, and how to create a form action block and finish the Hero section in Unbounce. Therefore, you will also learn how to discuss landing page design changes and create our primary content section, how to finish page content, add icons footer, work with buttons Unbounce, publish your Unbounce landing page on your custom domain, and others. This module will also provide you with following:

• Adding Custom CSS in Unbounce to Create Professional Drop Shadows
• Making Your Landing Page Design Work Better with Custom Javascript Snippets
• Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
• Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
• Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights

This comprehensive Landing Page Design course is eligible for beginners who have no experience in landing page design and are eager to gain foundational skills to create their own websites.

Aspiring web designers and freelancers who are interested in pursuing career in web designing and building their portfolios to open the door to opportunities can also join this course.

Business owners or small entrepreneurs who want to improve their business websites’ online presence and user experience can also take this Best Landing Page Designs course.

You should also check out our SEO Training Course and take your SEO skills to a new level while advancing your career. Sign up for more!

• There are no academic entry requirements for this Interactive Landing Pages course, and it is open to students of all academic backgrounds.
• However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

The Website Landing Page course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the  assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.

Endorsed Certificate from Quality Licence Scheme

After successfully passing the Interactive Landing Pages course MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the Best Landing Page Designs course MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.