Self-Paced Online Learning
Learn on your own accord, wherever you want, whenever you want.
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You have the option to choose from four easy instalment plans.
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Hassle-free guarantee on purchase, ensuring quality & your peace of mind.
Self-Paced Online Learning
Learn on your own accord, wherever you want, whenever you want.
3 Installment Plan on checkout
You have the option to choose from four easy instalment plans.
14 Days Money Back Guarantee
Hassle-free guarantee on purchase, ensuring quality & your peace of mind.
Landing Page Design Online Training Course
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Accredited by CPD UK
Interactive Video Training
Lifetime Access
Duration: 9 Hours
Recognised Certificate
Tutor Support
Choose Your Booking Option
This extensive online course will educate you on good landing page designs, the three main types of landing pages, the process to use them effectively, and the common business models. You will learn conversion actions, the AIDA sales funnel and the online decision-making process. This interactive course will update you on the awareness stage of the sales funnel, the interest stage of the funnel, the desired stage, and the action stage of the funnel. You will have a clear understanding of the Fogg behaviour model and its application to good landing page design.
By the end of the course, you will gain skills and knowledge in designing good landing pages, know its fundamentals, principles, and process to build a powerful landing page.
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Course Highlights
- Accredited by The CPD UK
- Accredited by International Practitioners of Holistic Medicine (IPHM)
- Lifetime Access
- High-quality e-learning study materials
- Learn the most in-demand skills
- Self-paced, no fixed schedules
- MCQ Exam and 24/7 Support Included
- Available to students anywhere in the world
- No hidden fee
- Study in a user-friendly, advanced online learning platform
Who is this landing page design course for?
This comprehensive Landing Page Design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of landing page design.
Aims and Learning Outcomes of this Landing Page Design Online Training Course
By the end of the course, you will:
- Understand the principles of good landing page design, its examples, case studies, and best practices
- Know the principles of persuasion in landing page design
- Learn how to design and build a landing page step by step in Unbounce
- Get acquainted with landing page design and optimization fundamentals
- Know the primacy of product and the concept of usability in landing page design
- Understand the 5-second usability test in landing page design and the steps to use it
- Learn the art and science behind designing high-converting CTAs
- Know how to use scarcity to improve conversion rates on your landing pages
- Understand user scenarios and contextual perception in landing page design
- Learn landing page builders and Unbounce page
- Know how to create a logo in Photoshop and use the Unbounce page
Entry Requirement
- There are no academic entry requirements for this Landing Page Design course, and it is open to students of all academic backgrounds.
- However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
Assessment Method
This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.
Why you should buy this course from Lead Academy?
Incredible Support
We persistently make sure that you have an easy and comfortable experience. You can access the following support upon purchasing this course:
- Customer support: We have active customer support in the form of live chat that you can access and enjoy 24/7.
- Tutor support: With all of our courses, you’ll receive access to our committed and dedicated tutor support benefit whenever you require it. You can email us with your query and our wide range of experienced and expert tutors will address your concern accordingly
We Are Unbeaten By Price And Quality
- Quality worth the price: We assure you to provide the best experience in accordance with the value you are paying for the course.
- Money-back guarantee: If you are not satisfied with the quality of the course, we have a money-back guarantee option. This option is subject to a time limit of 14 days (according to the terms and conditions).
- Instalment facility: If your course costs above £50, you can also access the instalment option to pay your amount with 3 instalments.
Welcome to This Course! Let’s Lay the Groundwork for Good Landing Page Design
The Myth of The Perfect Landing Page Conversion Rate
The 3 Main Types of Landing Pages and How to Use Them Effectively
Common Business Models and Understanding Your Conversion Actions
The AIDA Sales Funnel and The Online Decision Making Process
The Awareness Stage of The Funnel: Where It All Begins
The Interest Stage of The Funnel … Tell Me More
The Desire Stage of The Funnel … I Want What You Sell
The Action Stage of The Funnel … I’m Going to Buy What You Sell
The Fogg Behavior Model and How it Applies to Good Landing Page Design
Making Your Landing Page Design Memorable
The Primacy of Product and The Concept of Usability in Landing Page Design
Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks
The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now)
The Art and Science Behind Designing High-Converting Calls to Action (CTA’s)
Readability and Visual Hierarchy Landing Page Design
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
Information Architecture and Accessibility – Landing Page Design Best Practices
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
Dedicated Landing Page Design Best Practices (Part 1)
Dedicated Landing Page Design Best Practices (Part 2)
Using Scarcity to Improve Conversion Rates on Your Landing Pages
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory
User Scenarios and Contextual Perception in Landing Page Design
My Favorite Landing Page Builders and Getting Started with Our Unbounce Page
Getting Familiar with The Unbounce Page Builder and Adding Our Header Section
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
Working with Background Imagery in Landing Pages and Developing Our Hero Section
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
Discussing Landing Page Design Changes and Creating Our Primary Content Section
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
Publishing Your Unbouonce Landing Page on Your Custom Domain
Adding Custom CSS in Unbounce to Create Professional Drop Shadows
Making Your Landing Page Design Work Better with Custom Javascript Snippets
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
Assessment – Landing Page Design Online Training Course
CPD Certification Service
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Quality Licence Scheme Endorsed
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Overview
This extensive online course will educate you on good landing page designs, the three main types of landing pages, the process to use them effectively, and the common business models. You will learn conversion actions, the AIDA sales funnel and the online decision-making process. This interactive course will update you on the awareness stage of the sales funnel, the interest stage of the funnel, the desired stage, and the action stage of the funnel. You will have a clear understanding of the Fogg behaviour model and its application to good landing page design.
By the end of the course, you will gain skills and knowledge in designing good landing pages, know its fundamentals, principles, and process to build a powerful landing page.
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Course Highlights
- Accredited by The CPD UK
- Accredited by International Practitioners of Holistic Medicine (IPHM)
- Lifetime Access
- High-quality e-learning study materials
- Learn the most in-demand skills
- Self-paced, no fixed schedules
- MCQ Exam and 24/7 Support Included
- Available to students anywhere in the world
- No hidden fee
- Study in a user-friendly, advanced online learning platform
Who is this landing page design course for?
This comprehensive Landing Page Design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of landing page design.
Aims and Learning Outcomes of this Landing Page Design Online Training Course
By the end of the course, you will:
- Understand the principles of good landing page design, its examples, case studies, and best practices
- Know the principles of persuasion in landing page design
- Learn how to design and build a landing page step by step in Unbounce
- Get acquainted with landing page design and optimization fundamentals
- Know the primacy of product and the concept of usability in landing page design
- Understand the 5-second usability test in landing page design and the steps to use it
- Learn the art and science behind designing high-converting CTAs
- Know how to use scarcity to improve conversion rates on your landing pages
- Understand user scenarios and contextual perception in landing page design
- Learn landing page builders and Unbounce page
- Know how to create a logo in Photoshop and use the Unbounce page
Entry Requirement
- There are no academic entry requirements for this Landing Page Design course, and it is open to students of all academic backgrounds.
- However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
Assessment Method
This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.
Why you should buy this course from Lead Academy?
Incredible Support
We persistently make sure that you have an easy and comfortable experience. You can access the following support upon purchasing this course:
- Customer support: We have active customer support in the form of live chat that you can access and enjoy 24/7.
- Tutor support: With all of our courses, you’ll receive access to our committed and dedicated tutor support benefit whenever you require it. You can email us with your query and our wide range of experienced and expert tutors will address your concern accordingly
We Are Unbeaten By Price And Quality
- Quality worth the price: We assure you to provide the best experience in accordance with the value you are paying for the course.
- Money-back guarantee: If you are not satisfied with the quality of the course, we have a money-back guarantee option. This option is subject to a time limit of 14 days (according to the terms and conditions).
- Instalment facility: If your course costs above £50, you can also access the instalment option to pay your amount with 3 instalments.
Course Curriculum
Welcome to This Course! Let’s Lay the Groundwork for Good Landing Page Design
The Myth of The Perfect Landing Page Conversion Rate
The 3 Main Types of Landing Pages and How to Use Them Effectively
Common Business Models and Understanding Your Conversion Actions
The AIDA Sales Funnel and The Online Decision Making Process
The Awareness Stage of The Funnel: Where It All Begins
The Interest Stage of The Funnel … Tell Me More
The Desire Stage of The Funnel … I Want What You Sell
The Action Stage of The Funnel … I’m Going to Buy What You Sell
The Fogg Behavior Model and How it Applies to Good Landing Page Design
Making Your Landing Page Design Memorable
The Primacy of Product and The Concept of Usability in Landing Page Design
Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks
The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now)
The Art and Science Behind Designing High-Converting Calls to Action (CTA’s)
Readability and Visual Hierarchy Landing Page Design
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
Information Architecture and Accessibility – Landing Page Design Best Practices
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
Dedicated Landing Page Design Best Practices (Part 1)
Dedicated Landing Page Design Best Practices (Part 2)
Using Scarcity to Improve Conversion Rates on Your Landing Pages
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory
User Scenarios and Contextual Perception in Landing Page Design
My Favorite Landing Page Builders and Getting Started with Our Unbounce Page
Getting Familiar with The Unbounce Page Builder and Adding Our Header Section
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
Working with Background Imagery in Landing Pages and Developing Our Hero Section
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
Discussing Landing Page Design Changes and Creating Our Primary Content Section
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
Publishing Your Unbouonce Landing Page on Your Custom Domain
Adding Custom CSS in Unbounce to Create Professional Drop Shadows
Making Your Landing Page Design Work Better with Custom Javascript Snippets
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
Assessment – Landing Page Design Online Training Course
Recognised Accreditation
CPD Certification Service
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Quality Licence Scheme Endorsed
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
Course Certification
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
