Landing Page Design Online Training Course

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Landing Page Design and Optimisation Fundamentals

• Welcome to This Course! Let’s Lay the Groundwork for Good Landing Page Design
• The Myth of The Perfect Landing Page Conversion Rate
• The 3 Main Types of Landing Pages and How to Use Them Effectively
• Common Business Models and Understanding Your Conversion Actions
• The AIDA Sales Funnel and The Online Decision Making Process
• The Awareness Stage of The Funnel: Where It All Begins
• The Interest Stage of The Funnel … Tell Me More
• The Desire Stage of The Funnel … I Want What You Sell
• The Action Stage of The Funnel … I’m Going to Buy What You Sell
• The Fogg Behavior Model and How it Applies to Good Landing Page Design
• Making Your Landing Page Design Memorable

Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

• The Primacy of Product and The Concept of Usability in Landing Page Design
• Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks
• The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now)
• The Art and Science Behind Designing High-Converting Calls to Action (CTA’s)
• Readability and Visual Hierarchy Landing Page Design
• Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
• Information Architecture and Accessibility – Landing Page Design Best Practices
• Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
• Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
• Dedicated Landing Page Design Best Practices (Part 1)
• Dedicated Landing Page Design Best Practices (Part 2)

Principles of Persuasion in Landing Page Design

• Using Scarcity to Improve Conversion Rates on Your Landing Pages
• Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
• Principles of Persuasion – Anchoring and Cognitive Dissonance Theory
• User Scenarios and Contextual Perception in Landing Page Design

Designing and Building a Landing Page Step by Step in Unbounce

• My Favorite Landing Page Builders and Getting Started with Our Unbounce Page
• Getting Familiar with The Unbounce Page Builder and Adding Our Header Section
• Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
• Working with Background Imagery in Landing Pages and Developing Our Hero Section
• Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
• Discussing Landing Page Design Changes and Creating Our Primary Content Section
• Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
• Publishing Your Unbouonce Landing Page on Your Custom Domain
• Adding Custom CSS in Unbounce to Create Professional Drop Shadows
• Making Your Landing Page Design Work Better with Custom Javascript Snippets
• Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
• Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
• Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights

This comprehensive Landing Page Design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of landing page design.

• There are no academic entry requirements for this Landing Page Design course, and it is open to students of all academic backgrounds.
• However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.

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Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.