Landing Page Design and Optimisation Fundamentals
You will learn the groundwork for good landing page design, the myth of the perfect landing page conversion rate, the 3 main types of landing pages and how to use them effectively, common business models and understand your conversion actions. Here, you will also learn the AIDA sales funnel and the online decision making process, the awareness stage of the funnel: where it all begins, and more. This module will also teach your the following:
- The Interest Stage of The Funnel … Tell Me More
- The Desire Stage of The Funnel … I Want What You Sell
- The Action Stage of The Funnel … I’m Going to Buy What You Sell
- The Fogg Behavior Model and How it Applies to Good Landing Page Design
- Making Your Landing Page Design Memorable
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
You will understand the primacy of product and the concept of usability in landing page design, Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks, the 5-second usability test in landing page design (and how you can use it now), the art and science behind designing high-converting calls to action (CTA’s), and readability and visual hierarchy landing page design. You will further learn the following in this module:
- Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
- Information Architecture and Accessibility – Landing Page Design Best Practices
- Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
- Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
- Dedicated Landing Page Design Best Practices (Part 1)
- Dedicated Landing Page Design Best Practices (Part 2)
Principles of Persuasion in Landing Page Design
- Using Scarcity to Improve Conversion Rates on Your Landing Pages
- Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
- Principles of Persuasion – Anchoring and Cognitive Dissonance Theory
- User Scenarios and Contextual Perception in Landing Page Design
Designing and Building a Landing Page Step by Step in Unbounce
You will gain insights into my favourite landing page builders and getting started with our Unbounce page, the Unbounce page builder and adding our header section, how to create a logo in Photoshop and use the Unbounce image uploader tool, how to work with background imagery in landing page and develop our Hero section, and how to create a form action block and finish the Hero section in Unbounce. Therefore, you will also learn how to discuss landing page design changes and create our primary content section, how to finish page content, add icons footer, work with buttons Unbounce, publish your Unbounce landing page on your custom domain, and others. This module will also provide you with following:
- Adding Custom CSS in Unbounce to Create Professional Drop Shadows
- Making Your Landing Page Design Work Better with Custom Javascript Snippets
- Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
- Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
- Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights