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Landing Page Design Online Training Course

Landing Page Design Online Training Course


Course Fee



discount white 77% OFF

👉 CPD UK Accredited PDF Certificate Included

4 interest-free payments 4 interest-free payments of £7.25

14 Days Money Back Guarantee
Duration: 582 Minutes
Instant Access
Instant Access
Quality Guarantee

Quality Guarantee

Promising training excellence, satisfaction gurantee

Accredited by

Accredited by

CPD UK & Quality License Scheme

Tutor Support

Tutor Support

Unlimited support via email, till you complete the course

Recognised Certification

Recognised Certification

Accepted by thousands of professional bodies

Start Anytime

Start Anytime

With 1 year access to the course materials

Online Learning

Online Learning

Learn from anywhere, whenever you want

From this Landing Page Design Training course, you will understand the importance of designing an effective landing page for your business and learn how to create compelling layouts that drive conversions and capture leads.

This Course At A Glance

  • Accredited by CPD UK
  • Endorsed by Quality Licence Scheme
  • Understand the principles of good landing page design, its examples, case studies, and best practices
  • Know the principles of persuasion in landing page design
  • Learn how to design and build a landing page step by step in Unbounce
  • Get acquainted with landing page design and optimization fundamentals
  • Know the primacy of product and the concept of usability in landing page design
  • Understand the 5-second usability test in landing page design and the steps to use it
  • Learn the art and science behind designing high-converting CTAs
  • Know how to use scarcity to improve conversion rates on your landing pages
  • Understand user scenarios and contextual perception in landing page design
  • Learn landing page builders and Unbounce page
  • Know how to create a logo in Photoshop and use the Unbounce page

Why Landing Page Design Training Course right for you?

This extensive online course will educate you on good landing page designs, the three main types of landing pages, the process to use them effectively, and the common business models. You will learn conversion actions, the AIDA sales funnel and the online decision-making process. This interactive course will update you on the awareness stage of the sales funnel, the interest stage of the funnel, the desired stage, and the action stage of the funnel. You will have a clear understanding of the Fogg behaviour model and its application to good landing page design.

By the end of the course, you will gain skills and knowledge in designing good landing pages, know its fundamentals, principles, and process to build a powerful landing page.

Landing Page Design Training Course Details

CPD Certification Service
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.


Quality License Scheme Certificate (20% off)
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Landing Page Design and Optimisation Fundamentals

  • Welcome to This Course! Let’s Lay the Groundwork for Good Landing Page Design
  • The Myth of The Perfect Landing Page Conversion Rate
  • The 3 Main Types of Landing Pages and How to Use Them Effectively
  • Common Business Models and Understanding Your Conversion Actions
  • The AIDA Sales Funnel and The Online Decision Making Process
  • The Awareness Stage of The Funnel: Where It All Begins
  • The Interest Stage of The Funnel … Tell Me More
  • The Desire Stage of The Funnel … I Want What You Sell
  • The Action Stage of The Funnel … I’m Going to Buy What You Sell
  • The Fogg Behavior Model and How it Applies to Good Landing Page Design
  • Making Your Landing Page Design Memorable

Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

  • The Primacy of Product and The Concept of Usability in Landing Page Design
  • Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks
  • The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now)
  • The Art and Science Behind Designing High-Converting Calls to Action (CTA’s)
  • Readability and Visual Hierarchy Landing Page Design
  • Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
  • Information Architecture and Accessibility – Landing Page Design Best Practices
  • Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
  • Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
  • Dedicated Landing Page Design Best Practices (Part 1)
  • Dedicated Landing Page Design Best Practices (Part 2)

Principles of Persuasion in Landing Page Design

  • Using Scarcity to Improve Conversion Rates on Your Landing Pages
  • Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
  • Principles of Persuasion – Anchoring and Cognitive Dissonance Theory
  • User Scenarios and Contextual Perception in Landing Page Design

Designing and Building a Landing Page Step by Step in Unbounce

  • My Favorite Landing Page Builders and Getting Started with Our Unbounce Page
  • Getting Familiar with The Unbounce Page Builder and Adding Our Header Section
  • Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
  • Working with Background Imagery in Landing Pages and Developing Our Hero Section
  • Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
  • Discussing Landing Page Design Changes and Creating Our Primary Content Section
  • Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
  • Publishing Your Unbouonce Landing Page on Your Custom Domain
  • Adding Custom CSS in Unbounce to Create Professional Drop Shadows
  • Making Your Landing Page Design Work Better with Custom Javascript Snippets
  • Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
  • Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
  • Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights

This comprehensive Landing Page Design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of landing page design.

  • There are no academic entry requirements for this Landing Page Design course, and it is open to students of all academic backgrounds.
  • However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.

You should also check out our SEO Training Course – Advanced Level and take your SEO skills to a new level while advancing your career.

Endorsed Certificate from Quality Licence Scheme

Endorsed Certificate
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

CPD Certificate
After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.

Success Stories

Course Reviews


CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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