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Copywriting Masterclass

4.6( 6 REVIEWS )
  • Self-Paced Online Learning
  • High-Quality Study Materials
  • CPD Approved Member
  • Recommended by 95% of Students
  • Instant Access 24/7
  • 225 Students Enrolled




14 Days Money Back Guarantee


This comprehensive course will help you understand the 13 sales button to push in copywriting, eight universal motivators, and how to overcome objections. You will learn 12 secret steps to master the basics of copywriting, copywriting formulation, sales copy editing, and steps to write compelling headlines. This extensive course will you master copywriting for online course landing pages, copywriting for long-form sales letters, and copywriting for blog posts. You will also have a fair idea of copywriting for email and Twitter and copywriting for high converting promotional videos.

By the end of the course, you will have a thorough understanding of copywriting and tips and techniques to write an attractive and compelling sales copy.

Learning Outcomes:

By the end of the course, you will:

  • Master the basics of copywriting
  • Understand copywriting formulation
  • Learn how to edit sales copy
  • Know how to write excellent sales copy
  • Master copywriting for online course landing pages
  • Understand copywriting for long-form sales letters
  • Learn copywriting for landing pages
  • Know copywriting for video sales letters
  • Understand copywriting for high converting promotional videos

How Will I Benefit?

  • Boost your career in copywriting
  • Deepen your knowledge and skills in your chosen field just in hours not years!
  • Study a course that is easy to follow.
  • Save money and time by studying at your convenient time
  • Have access to a tutor whenever you are in need

So, what are you thinking about! Start getting the benefits by enrolling today!

Why Choose Lead Academy:

  • Lifetime Access
  • High-quality e-learning study materials 
  • Learn the most in-demand skills
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform

Who is this course for?

This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is ideal for those who wish to pursue their career in copywriting.

Entry Requirement

  • There are no academic entry requirements for this copywriting masterclass course, and it is open to students of all academic backgrounds. 
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.


On successful completion of the copywriting masterclass course, you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

Career path

This copywriting masterclass course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

Course Curriculum

Introduction 00:04:00
How To Navigate This Course – Watch This Video 00:03:00
The Psychology of Selling
Get Your Psychology Right 00:06:00
13 Sales Buttons You Need to Know How to Push 00:07:00
Copywriting to Sell 10 Steps you Must Know 00:06:00
What Are the Eight Universal Motivators 00:06:00
How to Overcome Objections 00:08:00
12 Secret Steps to Mastering the Basics of Copy Writing
12 Secret Steps – Introduction 00:02:00
12 Steps – AIDA 00:01:00
12 Steps – Audience 00:02:00
12 Steps Format 00:02:00
12 Steps – Pain 00:01:00
12 Steps – Scarcity 00:02:00
12 Steps – Objections 00:02:00
12 Secret Steps – Headlines 00:02:00
12 Secret Steps – Risk 00:02:00
12 Secret Steps – Benefits 00:02:00
12 Secret Steps – Simplicity 00:02:00
12 Secret Steps – Readability 00:02:00
12 Secret Steps – Endorsements 00:02:00
Copywriting Formulation - Understanding the Building Blocks of Great Copywriting
Introduction to Copywriting Formulation 00:02:00
Starting with AIDA3 00:06:00
PAS Problem Agitation Solution 00:04:00
The 4 Ps 00:03:00
QUEST 00:03:00
BASICS: How to Edit Sales Copy
Can You Write Better Sales Copy 00:05:00
20 Ways to Write Better Copy 00:11:00
Seven Guidelines for Editing 00:06:00
How to Write Headlines
What You Need to Know to Write Great Headlines 00:06:00
Writing Great Sales Copy
14 Step Formula to Writing Great Sales Copy 00:06:00
Copywriting for Online Course Landing Pages
Step 3 Reveal Your Solution 00:02:00
Step 4 Credentials 00:02:00
Step 5 Demonstrate the Benefits 00:03:00
Step 8 Add Bonuses 00:01:00
Step 9 Guarantees 00:02:00
Copywriting for Long Form Sales Letters
Five Formulations for Sales Letters 00:02:00
The Five Point Sales Letter Formula 00:03:00
The Seven-Step Copywriting Formula for Sales Letters 00:04:00
The Nine Point Formula 00:05:00
The 18 Step Sales Letter 00:06:00
21 Part Sales Letter Formula 00:08:00
Bonus: 32 Step Power Copywriting Formula 00:07:00
Copywriting for Blog Posts
Copywriting for Blogs – Introduction 00:08:00
A Simple Formula for Blog Posts 00:04:00
Blog Post Copywriting Formula 00:09:00
Blog Post Editing Check List 00:08:00
Copywriting for Bullet Points 00:05:00
Copywriting for Testimonials 00:05:00
Copywriting for High Converting Promotional Videos
How to Create a High Converting Promotional Video 00:06:00
The Promotional Video for This Course Following the Script 00:02:00
The Promotional Video – Version 2 00:02:00
2018 Update; The Formula for a Promotional Video 00:03:00
2018 Copywriting Course Promotional Video 00:02:00
Copywriting for Landing Pages
Copywriting for Landing Pages 00:04:00
Copywriting for Video Sales Letters
What is a Video Sales Letter 00:02:00
How To Write an Attention Grabbing Video Sales Letter Headline 00:03:00
Video Sales Letter Basics 00:03:00
Video Sales Letter Outline 00:07:00
Copywriting for Email
Copywriting for Email 00:06:00
ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00
Email Copywriting Analysis 1 00:05:00
How to Write Effective Welcome Emails 00:10:00
Copywriting for Twitter
Copywriting for Twitter: Entertain and Engage – Be Brief! 00:07:00
Conclusion and Course Wrap Up
Conclusion and Course Wrap Up 00:03:00
Supplementary Resources
Supplementary Resources – Copywriting Masterclass 00:00:00
Order Your Certificate Now
Order Your Certificate Now 00:00:00
Get Your Insurance Now
Get Your Insurance Now 00:00:00
Feedback 00:00:00

Course Reviews


6 ratings
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Z Vanessa
Z Vanessa
What a smooth ride doing my tefl certificate. I'll be enrolling for more courses. Keep the good work up guys.
One of the best academy
Courses easy to follow Courses very easy to follow and lots of materials available.
Lorraine Jele
Lorraine Jele
Certificate Achieved! Lead Academy made it easy for me to acquire my TEFL certification. The study material was easy to comprehend and instructions were easy to follow.
Great company with a huge variety of courses at affordable prices. Customer service also five star.
  • Self-Paced Online Learning
  • High-Quality Study Materials
  • CPD Approved Member
  • Recommended by 95% of Students
  • Instant Access 24/7
  • 225 Students Enrolled




14 Days Money Back Guarantee

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