Programmatic Advertising Course Online

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

 

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Introduction to Programmatic Advertising

• Welcome to Programmatic Advertising – Digital Marketing in Today’s World
• High Level, What is Programmatic Advertising and What Are the Advantages

Digital Marketing Introduction – Programmatic Advertising

• Digital Marketing Introduction – Qualifying Media and Ad Standards
• How It Works – a Walkthrough of the Programmatic Process
• The Programmatic Process in Action – Walking Through the Process
• Data Enhanced Ad Buys – Using DMPs to Make More Informed Buying Decisions

Programmatic vs. RTB – Defining RTB and Programmatic

• Programmatic Vs. RTB – They Are Not One in The Same, So What Are They
• Reporting – Go Beyond Impressions and Clicks and Discover Response, Win, & Fill
• Setting Pricing in a Programmatic Environment

Auctions -Waterfall,Header Bidding, and All About Programmatic Auctions

• Auctions – an Introduction to First & Second Price Auctions in Digital Marketing
• Traditional Waterfall – Digital Marketing Process of Serving an Ad
• Header Bidding – Programmatic Advertising 2.0 – Digital Marketing’s New King
• Mobile Header Bidding – How This Auction Works Specifically in-app

Recap & Thank You

• Recap – Thank You – and Bonus Lecture

This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector. Moreover, those who want to gain in-depth knowledge of digital advertising and marketing can also join this course.

• There are no academic entry requirements for this programmatic advertising course, also, it is open to students of all academic backgrounds.
• However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). After successfully completing the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

You should also check out our Digital Advertising and Marketing Course Online 201 to learn strategic techniques and cutting edge trends of digital advertising

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Besides, it will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.