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Online Diploma in Business Fundamentals and Marketing Strategy Course right for you?
Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this online diploma in business fundamentals and marketing strategy course will set you up with a solid foundation to become a confident affiliate marketer and digital markter and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a affiliate marketer and digital markter.
The online diploma in business fundamentals and marketing strategy course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a affiliate marketer and digital markter.
This comprehensive online diploma in business fundamentals and marketing strategy course is the perfect way to kickstart your career in the field of digital marketing. This online diploma in business fundamentals and marketing strategy course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This online diploma in business fundamentals and marketing strategy course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.
Online Diploma in Business Fundamentals and Marketing Strategy Course Details
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Introduction to Marketing Strategy
- Part-1 : What is a Marketing Strategy
- Part-2 : The Marketing Concepts
Market Research and Analysis
- Part:3.1 -Resources Market Research and Analysis
- Part 3.2 : Market Research and Analysis
- Part-4 : Customer Behavior
- Part-4.2 : Customer Behavior
Consumer Behavior and Target Audience Segmentation
- Part-5 : Understanding Consumer Psychology and Buying Behavior
- Part-6.1 : Segmenting and Targeting Specific Customer Groups Effectively
- Part-6.2 : Segmenting and Targeting Specific Customer Groups Effectively
- Part-7 : Customer Journey Mapping
Competitive Analysis and Positioning
- Part-8 : Why Competitive Landscape Analysis Matters
- Part-9.1 : Tools and Methods for Competitive Analysis
- Part-9.2 : Tools and Methods for Competitive Analysis
- Part-9.3 : Tools and Methods for Competitive Analysis
- Part-9.4 : Tools and Methods for Competitive Analysis
- Part-9.5 : SeRanking Homework
- Part-10 : The Power of Unique Selling Propositions (USPs)
- Part-11 : Check in
Branding and Brand Strategy
- Part-12 : Interlude Into Branding Mastery
- Part-12.1 : What Is a Brand | the Understanding
- Part-12.3 : Functions of a Brand
- Part-12.4 : Framework of a Brand (Part-1)
- Part-12.5 : Framework of a Brand (Part-2)
The Foundations of Digital Marketing Strategy
- Part-13 : Interlude Into Understanding Digital Marketing
- Part-13.1 : Understanding Marketing (Part-1)
- Part-13.2 : Understanding Marketing (Part-2)
- Part-13.3 : Understanding Marketing (Part-3)
Product Launch and Go-to-Market Strategy
- Part-14.1 : Foundations of a Product Launch
- Part-14.2 : Foundations of a Product Launch
Pricing and Pricing Strategy
- Part-15 : The Fundamentals of Pricing
- Part-16 : Creating Pricing Strategy
Marketing Communication and Integrated Marketing
- Part-17 : Understanding Marketing Communication
- Part-18 : Strategic Marketing Communication Channels
Sales and Marketing Alignment
- Part-19 : Impact of Sales and Marketing Alignment
- Part-20 : Strategies for Sales and Marketing Alignment
- Part-21 : Foundation of Customer Relationship Management
- Part-21.5 : Go High Level
- Part-22 : Measuring CRM Success and Continuous Improvement
Interlude
Social Media Management
- Part-0 : Interlude in Smm & Smmngt
- Part-0 : Understanding Social Media Management
- Part-6 : Role of the Content
- Part-7 : Structure of a Social Media Post
- Part-8 : How to Create a Social Media Post
- Part-9 : What to Post | Different Types of Content (Part-1)
- Part-9 : What to Post | Different Types of Content (Part-2)
- Part-10 : Content Calendar
- Part-11 : Understanding the Analytics
Instagram Marketing
- Basic Set Up Of Your Instagram
- About Posting
- Tagging & Collabs
- Stories
- Reels
- Going Live
- Highlights
- Direct Message Section
- How to Define Your Target Audience
- Organic Growth Methods
- Boost Post ( Running Ads)
- Interlude into Business Ads Manager
- How to Create a Facebook Business Page
- Facebook Ads Library Overview
- Set Up your Business Manager Account
- Facebook Ads Pixel Set Up & Events
- Creating IG Ads (Part-1)
- Creating IG Ads (Part-2)
- Understanding Ad Sets
- Conversion Campaigns
- Retargeting Ads
- Influencer Marketing
FaceBook Marketing
- How to Create a Facebook Business Page
- FaceBook Groups
- Facebook Ads Library Overview
- Set Up your Business Manager Account
- Facebook Ads Pixel Set Up & Events
- Cold Conversion Campaign Set up (Part-1)
- Cold Conversion Campaign Set up (Part-2)
- Retargeting Ads (Part-1)
- Retargeting Ads (Part-2)
This comprehensive online diploma in business fundamentals and marketing strategy course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing.
- There are no academic entry requirements for this online diploma in business fundamentals and marketing strategy course, and it is open to students of all academic backgrounds.
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
This course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
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