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Self-Paced Online Learning
Learn on your own accord, wherever you want, whenever you want.
3 Installment Plan on checkout
You have the option to choose from four easy instalment plans.
14 Days Money Back Guarantee
Hassle-free guarantee on purchase, ensuring quality & your peace of mind.
£29+VAT
£125
Online Diploma in Business Fundamentals and Marketing Strategy
Course Fee
£29(Excl. VAT)
£125
77% OFF
👉 CPD UK Accredited PDF Certificate Included
4 interest-free payments of £7.25
Online Diploma in Business Fundamentals and Marketing Strategy Course right for you?
Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this online diploma in business fundamentals and marketing strategy course will set you up with a solid foundation to become a confident affiliate marketer and digital markter and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a affiliate marketer and digital markter.
The online diploma in business fundamentals and marketing strategy course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a affiliate marketer and digital markter.
This comprehensive online diploma in business fundamentals and marketing strategy course is the perfect way to kickstart your career in the field of digital marketing. This online diploma in business fundamentals and marketing strategy course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This online diploma in business fundamentals and marketing strategy course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.
Online Diploma in Business Fundamentals and Marketing Strategy Course Details
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Introduction to Marketing Strategy
- Part-1 : What is a Marketing Strategy
- Part-2 : The Marketing Concepts
Market Research and Analysis
- Part:3.1 -Resources Market Research and Analysis
- Part 3.2 : Market Research and Analysis
- Part-4 : Customer Behavior
- Part-4.2 : Customer Behavior
Consumer Behavior and Target Audience Segmentation
- Part-5 : Understanding Consumer Psychology and Buying Behavior
- Part-6.1 : Segmenting and Targeting Specific Customer Groups Effectively
- Part-6.2 : Segmenting and Targeting Specific Customer Groups Effectively
- Part-7 : Customer Journey Mapping
Competitive Analysis and Positioning
- Part-8 : Why Competitive Landscape Analysis Matters
- Part-9.1 : Tools and Methods for Competitive Analysis
- Part-9.2 : Tools and Methods for Competitive Analysis
- Part-9.3 : Tools and Methods for Competitive Analysis
- Part-9.4 : Tools and Methods for Competitive Analysis
- Part-9.5 : SeRanking Homework
- Part-10 : The Power of Unique Selling Propositions (USPs)
- Part-11 : Check in
Branding and Brand Strategy
- Part-12 : Interlude Into Branding Mastery
- Part-12.1 : What Is a Brand | the Understanding
- Part-12.3 : Functions of a Brand
- Part-12.4 : Framework of a Brand (Part-1)
- Part-12.5 : Framework of a Brand (Part-2)
The Foundations of Digital Marketing Strategy
- Part-13 : Interlude Into Understanding Digital Marketing
- Part-13.1 : Understanding Marketing (Part-1)
- Part-13.2 : Understanding Marketing (Part-2)
- Part-13.3 : Understanding Marketing (Part-3)
Product Launch and Go-to-Market Strategy
- Part-14.1 : Foundations of a Product Launch
- Part-14.2 : Foundations of a Product Launch
Pricing and Pricing Strategy
- Part-15 : The Fundamentals of Pricing
- Part-16 : Creating Pricing Strategy
Marketing Communication and Integrated Marketing
- Part-17 : Understanding Marketing Communication
- Part-18 : Strategic Marketing Communication Channels
Sales and Marketing Alignment
- Part-19 : Impact of Sales and Marketing Alignment
- Part-20 : Strategies for Sales and Marketing Alignment
- Part-21 : Foundation of Customer Relationship Management
- Part-21.5 : Go High Level
- Part-22 : Measuring CRM Success and Continuous Improvement
Interlude
- Interlude
Social Media Management
- Part-0 : Interlude in Smm & Smmngt
- Part-0 : Understanding Social Media Management
- Part-6 : Role of the Content
- Part-7 : Structure of a Social Media Post
- Part-8 : How to Create a Social Media Post
- Part-9 : What to Post | Different Types of Content (Part-1)
- Part-9 : What to Post | Different Types of Content (Part-2)
- Part-10 : Content Calendar
- Part-11 : Understanding the Analytics
Instagram Marketing
- Basic Set Up Of Your Instagram
- About Posting
- Tagging & Collabs
- Stories
- Reels
- Going Live
- Highlights
- Direct Message Section
- How to Define Your Target Audience
- Organic Growth Methods
- Boost Post ( Running Ads)
- Interlude into Business Ads Manager
- How to Create a Facebook Business Page
- Facebook Ads Library Overview
- Set Up your Business Manager Account
- Facebook Ads Pixel Set Up & Events
- Creating IG Ads (Part-1)
- Creating IG Ads (Part-2)
- Understanding Ad Sets
- Conversion Campaigns
- Retargeting Ads
- Influencer Marketing
FaceBook Marketing
- How to Create a Facebook Business Page
- FaceBook Groups
- Facebook Ads Library Overview
- Set Up your Business Manager Account
- Facebook Ads Pixel Set Up & Events
- Cold Conversion Campaign Set up (Part-1)
- Cold Conversion Campaign Set up (Part-2)
- Retargeting Ads (Part-1)
- Retargeting Ads (Part-2)
This comprehensive online diploma in business fundamentals and marketing strategy course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing.
- There are no academic entry requirements for this online diploma in business fundamentals and marketing strategy course, and it is open to students of all academic backgrounds.
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
This course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Success Stories
Course Reviews
Google Reviews
4.8 Stars | 13 Reviews
Verified
Great Introduction to Business Basics
This course gave me a solid foundation in business fundamentals. I finally understand key concepts like budgeting and management.
Rachel Ross
Verified
Perfect for Beginners
As someone new to marketing strategies, I found this course extremely helpful. It covered everything in a way that was easy to follow.
Jasmine Dean
Verified
Well-Structured Content
The course was well-organized, and each lesson built on the previous one. I could easily keep up and stay engaged.
Alicia Bradley
Verified
Taught Me Real Strategies
The marketing strategies discussed in the course weren’t just theories. They were practical and easy to implement.
Alexandra Allen
Verified
Clear and Actionable
The instructor explained everything clearly and gave actionable tips that I’m already using in my business.
Brooke Clark
Verified
Helped Me Plan Better
I learned how to create a functional business plan and develop goals for my business. It’s made a huge difference.
Sophia North
Verified
Boosted My Confidence
Before taking this course, I felt overwhelmed about starting my business. Now I feel much more confident in my abilities.
Kieran Burton
Verified
Insightful Lessons on Marketing
The course covered marketing strategies in a way that clicked with me. I finally understand how to target the right audience.
Scott Rowe
Verified
Great for Experienced Professionals Too
Even with some experience in business, I learned new strategies for growth and marketing. It’s a great refresher.
Callum Howarth
Verified
Practical and Relevant
Every topic felt relevant to today’s business world. I could see how to apply the lessons immediately.
Thomas Phillips
Verified
Instructor Was Excellent
The instructor made the lessons engaging and easy to digest. It felt like learning from a mentor, not just a course.
Jay Thomas
Verified
Good Mix of Theory and Practice
This course balanced theory with real-world examples. I came away with both knowledge and tools to take action.
Declan Swift
Verified
Highly Recommend for Aspiring Entrepreneurs
If you’re thinking of starting a business or improving your current one, this course is a valuable investment. It’s straightforward and effective.
Robert Swift
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Rachel Ross
This course gave me a solid foundation in business fundamentals. I finally understand key concepts like budgeting and management.
Jasmine Dean
As someone new to marketing strategies, I found this course extremely helpful. It covered everything in a way that was easy to follow.
Alicia Bradley
The course was well-organized, and each lesson built on the previous one. I could easily keep up and stay engaged.
Alexandra Allen
The marketing strategies discussed in the course weren’t just theories. They were practical and easy to implement.
Brooke Clark
The instructor explained everything clearly and gave actionable tips that I’m already using in my business.
Sophia North
I learned how to create a functional business plan and develop goals for my business. It’s made a huge difference.
Kieran Burton
Before taking this course, I felt overwhelmed about starting my business. Now I feel much more confident in my abilities.
Scott Rowe
The course covered marketing strategies in a way that clicked with me. I finally understand how to target the right audience.
Callum Howarth
Even with some experience in business, I learned new strategies for growth and marketing. It’s a great refresher.
Thomas Phillips
Every topic felt relevant to today’s business world. I could see how to apply the lessons immediately.
Jay Thomas
The instructor made the lessons engaging and easy to digest. It felt like learning from a mentor, not just a course.
Declan Swift
This course balanced theory with real-world examples. I came away with both knowledge and tools to take action.
Robert Swift
If you’re thinking of starting a business or improving your current one, this course is a valuable investment. It’s straightforward and effective.
FAQs
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org. for invoice payment.
Yes, you can pay via instalments at checkout.
Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org.
