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Online Diploma in Business Fundamentals and Marketing Strategy

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Duration: 13 Hours 58 Minutes
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Online Diploma in Business Fundamentals and Marketing Strategy Course right for you?

Increase your business success using a straightforward marketing plan. The Marketing Strategy course will show you the correct steps to identify your customers, develop a target audience and achieve objectives. You will develop effective marketing strategies by planning your campaign clearly and understandably, choosing marketing channels and other crucial steps that help drive brand growth and support wise marketing decisions.

What You Will Learn

  • Core marketing: Strategy, research and customers are keys.
  • Targeting: Behavioural segmentation of audiences is important.
  • Positioning: Competitive study is essential, and creating competitive USPs.
  • Branding: A clear brand identity is required.
  • Digital Marketing: Basic knowledge of digital marketing is needed.
  • Product and pricing: Launch planning and price.
  • Communication: Clear marketing message.
  • Sales and CRM: Coherent relationship with sales and customers.
  • Social media: Create posts, analyse results.
  • Instagram & Facebook: Organic and paid campaigns execution.
  • Ads setup: Pixels, conversions and retargeting setup.
  • Influencer: Growing reach by leveraging the power of influencers.

 

Online Diploma in Business Fundamentals and Marketing Strategy Course Details

CPD Certification Service
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Introduction to Marketing Strategy

  • Part-1 : What is a Marketing Strategy
  • Part-2 : The Marketing Concepts

Market Research and Analysis

  • Part:3.1 -Resources Market Research and Analysis
  • Part 3.2 : Market Research and Analysis
  • Part-4 : Customer Behavior
  • Part-4.2 : Customer Behavior

Consumer Behavior and Target Audience Segmentation

  • Part-5 : Understanding Consumer Psychology and Buying Behavior
  • Part-6.1 : Segmenting and Targeting Specific Customer Groups Effectively
  • Part-6.2 : Segmenting and Targeting Specific Customer Groups Effectively
  • Part-7 : Customer Journey Mapping

Competitive Analysis and Positioning

  • Part-8 : Why Competitive Landscape Analysis Matters
  • Part-9.1 : Tools and Methods for Competitive Analysis
  • Part-9.2 : Tools and Methods for Competitive Analysis
  • Part-9.3 : Tools and Methods for Competitive Analysis
  • Part-9.4 : Tools and Methods for Competitive Analysis
  • Part-9.5 : SeRanking Homework
  • Part-10 : The Power of Unique Selling Propositions (USPs)
  • Part-11 : Check in

Branding and Brand Strategy

  • Part-12 : Interlude Into Branding Mastery
  • Part-12.1 : What Is a Brand | the Understanding
  • Part-12.3 : Functions of a Brand
  • Part-12.4 : Framework of a Brand (Part-1)
  • Part-12.5 : Framework of a Brand (Part-2)

The Foundations of Digital Marketing Strategy

  • Part-13 : Interlude Into Understanding Digital Marketing
  • Part-13.1 : Understanding Marketing (Part-1)
  • Part-13.2 : Understanding Marketing (Part-2)
  • Part-13.3 : Understanding Marketing (Part-3)

Product Launch and Go-to-Market Strategy

  • Part-14.1 : Foundations of a Product Launch
  • Part-14.2 : Foundations of a Product Launch

Pricing and Pricing Strategy

  • Part-15 : The Fundamentals of Pricing
  • Part-16 : Creating Pricing Strategy

Marketing Communication and Integrated Marketing

  • Part-17 : Understanding Marketing Communication
  • Part-18 : Strategic Marketing Communication Channels

Sales and Marketing Alignment

  • Part-19 : Impact of Sales and Marketing Alignment
  • Part-20 : Strategies for Sales and Marketing Alignment
  • Part-21 : Foundation of Customer Relationship Management
  • Part-21.5 : Go High Level
  • Part-22 : Measuring CRM Success and Continuous Improvement

Interlude

  • Interlude

Social Media Management

  • Part-0 : Interlude in Smm & Smmngt
  • Part-0 : Understanding Social Media Management
  • Part-6 : Role of the Content
  • Part-7 : Structure of a Social Media Post
  • Part-8 : How to Create a Social Media Post
  • Part-9 : What to Post | Different Types of Content (Part-1)
  • Part-9 : What to Post | Different Types of Content (Part-2)
  • Part-10 : Content Calendar
  • Part-11 : Understanding the Analytics

Instagram Marketing

  • Basic Set Up Of Your Instagram
  • About Posting
  • Tagging & Collabs
  • Stories
  • Reels
  • Going Live
  • Highlights
  • Direct Message Section
  • How to Define Your Target Audience
  • Organic Growth Methods
  • Boost Post ( Running Ads)
  • Interlude into Business Ads Manager
  • How to Create a Facebook Business Page
  • Facebook Ads Library Overview
  • Set Up your Business Manager Account
  • Facebook Ads Pixel Set Up & Events
  • Creating IG Ads (Part-1)
  • Creating IG Ads (Part-2)
  • Understanding Ad Sets
  • Conversion Campaigns
  • Retargeting Ads
  • Influencer Marketing

FaceBook Marketing

  • How to Create a Facebook Business Page
  • FaceBook Groups
  • Facebook Ads Library Overview
  • Set Up your Business Manager Account
  • Facebook Ads Pixel Set Up & Events
  • Cold Conversion Campaign Set up (Part-1)
  • Cold Conversion Campaign Set up (Part-2)
  • Retargeting Ads (Part-1)
  • Retargeting Ads (Part-2)

This comprehensive online diploma in business fundamentals and marketing strategy course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing.

  • There are no academic entry requirements for this online diploma in business fundamentals and marketing strategy course, and it is open to students of all academic backgrounds.
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
  • Contact us for more information.

This course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.

Certificate of Achievement from Lead Academy

CPD Certificate
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

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  • International: £40
  • International (DHL): £48

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Course Reviews

FAQs

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org. for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org.

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