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Marketing Analytics – Pricing Strategy and Analytics Course Description
Learn the Latest Skills | Accredited by CPD UK and IPHM | Recognised Certificate | MCQ Based Exam & Tutor Support | Interactive Video Training | Lifetime Access
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
This extensive online course is ideal for those who want to learn how to set pricing policies and different pricing objectives. You will learn how to estimate demand, forms of the demand curve, the subject demand curve, and the linear demand curve estimation. This online course will help you in evaluating the power demand curve with points and elasticity. You will learn how to estimate costs, analyse competitors, know price building strategies and non-linear pricing strategies.
By the end of the course, you will gain deep knowledge in price skimming, price bundling strategy, competitor analysis, and non-linear pricing strategies. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
By the end of the course, you will:
- Learn how to estimate demand
- Know various forms of the demand curve
- Understand how to calculate the cost function
- Know the including effect of complementary goods
- Learn how to analyse competitors
- Understand price bundling and its types
- Learn how to solve the bundling problem
- Know different pricing objectives
- Understand six steps to set a pricing policy
- Understand non-linear pricing strategies
- Know price skimming strategy
- Understand revenue management
Accredited by CPD UK and IPHM
Accredited by The CPD Certification Service International Practitioners of Holistic Medicine (IPHM)
How Will I Benefit?
- Boost your career in marketing analytics
- Deepen your knowledge and skills in your chosen field just in hours not years!
- Study a course that is easy to follow.
- Save money and time by studying at your convenient time
- Have access to a tutor whenever you are in need
So, what are you thinking about! Start getting the benefits by enrolling today!
Why Choose this Marketing Analytics – Pricing Strategy and Analytics Course:
- Accredited by The CPD UK
- Accredited by International Practitioners of Holistic Medicine (IPHM)
- Lifetime Access
- High-quality e-learning study materials
- Learn the most in-demand skills
- Self-paced, no fixed schedules
- MCQ Exam and 24/7 Support Included
- Available to students anywhere in the world
- No hidden fee
- Study in a user-friendly, advanced online learning platform
Who is this marketing analytics – pricing strategy and analytics course for?
This interactive marketing analytics course is suitable for those who want to understand pricing policy, pricing objectives, demand and cost estimation. It is ideal for those who wish to advance their career in the field of marketing analytics.
- There are no academic entry requirements for this marketing analytics – pricing strategy and analytics course, and it is open to students of all academic backgrounds.
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
Method of Assessment
On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.
Certificate of Achievement
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to obtain the marketing analytics – pricing strategy and analytics Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
This marketing analytics – pricing strategy and analytics course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.
|Welcome to the course||00:02:00|
|Step 1: Pricing Policy and Pricing Objective|
|6 Steps of Setting a Pricing Policy||00:03:00|
|Different Pricing Objectives||00:07:00|
|Step 2: Estimating Demand|
|Forms of Demand Curve||00:02:00|
|Excel: Estimating Linear Demand Curve||00:08:00|
|Excel: Estimating Power Demand curve with Elasticity||00:05:00|
|Excel: Estimating Power Demand Curve with points||00:03:00|
|Subjective Demand curve||00:01:00|
|Excel: Estimating Subjective Demand Curve||00:02:00|
|Excel: Maximizing Revenue using Excel Solver||00:08:00|
|Step 3: Estimating Costs|
|Estimating the cost function||00:05:00|
|Excel: Modeling Cost Function and Maximizing Profit||00:06:00|
|Including effect of complementary goods||00:01:00|
|Excel: Effect of complementary goods||00:05:00|
|Step 4: Analyzing competitors|
|Step 5a : Price Bundling Strategy|
|Types of Bundling||00:08:00|
|The Bundling Problem||00:04:00|
|Excel: Solving Bundling problem Part 1||00:14:00|
|Excel: Solving Bundling problem Part 2||00:08:00|
|Excel: Solving Bundling problem (Price Reversal)||00:08:00|
|Step 5b: Non-Linear Pricing Strategies|
|Non-Linear Pricing Strategies||00:03:00|
|Willingness to Pay of customers||00:03:00|
|Example Problem Statement||00:01:00|
|Excel: Standard Quantity Discounts||00:21:00|
|Excel: Non-Standard Quantity Discounts||00:06:00|
|Excel: Two-Tier Pricing||00:04:00|
|Step 5c: Price Skimming|
|Price Skimming Strategy||00:05:00|
|Excel: Price Skimming Strategy||00:10:00|
|Step 5d: Revenue Management|
|Excel: Handling Uncertainity||00:07:00|
|Appendix: Using Lookup functions||00:08:00|
|Appendix 1: Excel crash course|
|Lookup Formulas ( V Lookup, Hlookup, Index-Match )||00:08:00|
|Formatting data and tables||00:18:00|
|Excel Charts: Categories of messages that can be conveyed||00:04:00|
|Elements of charts||00:05:00|
|The Easy way of creating charts||00:03:00|
|Bar and column charts||00:12:00|
|Supplementary Resources – Marketing Analytics – Pricing Strategy and Analytics||01:00:00|
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|Order Your Certificate of Achievement||00:00:00|
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|Get Your Insurance Now||00:00:00|