preloader
0
  • LOGIN
  • No products in the basket.

Marketing Analytics Course - Pricing Strategy and Analytics

Bestseller Highly Rated TRENDING BUY NOW PAY LATER
Marketing Analytics Course - Pricing Strategy and Analytics
BUY NOW
  • £25.00 (Ex. VAT)
  • Self-Paced Online Learning
  • Course Duration: 6 Hours
  • Course Duration:
  • High-Quality Study Materials
  • CPD Approved Member
  • Recommended by 97% of Students
  • Instant Access 24/7
  • 380 Students Enrolled

Instructors

46 STUDENTS ENROLLED

APPROVED MEMBER

14 Days Money Back Guarantee

GET ACCESS TO OUR ENTIRE COURSE LIBRARY FOR ONLY £99.00 PER YEAR. LEARN MORE

Marketing Analytics – Pricing Strategy and Analytics Course Description

Learn the Latest Skills | Accredited by CPD UK and IPHM | Recognised Certificate | MCQ Based Exam & Tutor Support | Interactive Video Training | Lifetime Access

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

This extensive online course is ideal for those who want to learn how to set pricing policies and different pricing objectives. You will learn how to estimate demand, forms of the demand curve, the subject demand curve, and the linear demand curve estimation. This online course will help you in evaluating the power demand curve with points and elasticity. You will learn how to estimate costs, analyse competitors, know price building strategies and non-linear pricing strategies. 

By the end of the course, you will gain deep knowledge in price skimming, price bundling strategy, competitor analysis, and non-linear pricing strategies. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.


Learning Outcomes:

By the end of the course, you will:

  • Learn how to estimate demand
  • Know various forms of the demand curve
  • Understand how to calculate the cost function
  • Know the including effect of complementary goods
  • Learn how to analyse competitors
  • Understand price bundling and its types
  • Learn how to solve the bundling problem
  • Know different pricing objectives
  • Understand six steps to set a pricing policy
  • Understand non-linear pricing strategies
  • Know price skimming strategy
  • Understand revenue management

Accredited by CPD UK and IPHM

                                                                   

Accredited by The CPD Certification Service                           International Practitioners of Holistic Medicine (IPHM)


How Will I Benefit?

  • Boost your career in marketing analytics
  • Deepen your knowledge and skills in your chosen field just in hours not years!
  • Study a course that is easy to follow.
  • Save money and time by studying at your convenient time
  • Have access to a tutor whenever you are in need

So, what are you thinking about! Start getting the benefits by enrolling today!


Why Choose this Marketing Analytics – Pricing Strategy and Analytics Course:

  • Accredited by The CPD UK
  • Accredited by International Practitioners of Holistic Medicine (IPHM)
  • Lifetime Access
  • High-quality e-learning study materials 
  • Learn the most in-demand skills
  • Self-paced, no fixed schedules
  • MCQ Exam and 24/7 Support Included
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform

Who is this marketing analytics – pricing strategy and analytics course for?

This interactive marketing analytics course is suitable for those who want to understand pricing policy, pricing objectives, demand and cost estimation. It is ideal for those who wish to advance their career in the field of marketing analytics.


Entry Requirement

  • There are no academic entry requirements for this marketing analytics – pricing strategy and analytics course, and it is open to students of all academic backgrounds. 
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Method of Assessment

On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.


Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain the marketing analytics – pricing strategy and analytics Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.


Career path

This marketing analytics – pricing strategy and analytics course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

 

Course Curriculum

Introduction
Welcome to the course 00:02:00
Step 1: Pricing Policy and Pricing Objective
6 Steps of Setting a Pricing Policy 00:03:00
Different Pricing Objectives 00:07:00
Step 2: Estimating Demand
Estimating Demand 00:07:00
Forms of Demand Curve 00:02:00
Excel: Estimating Linear Demand Curve 00:08:00
Excel: Estimating Power Demand curve with Elasticity 00:05:00
Excel: Estimating Power Demand Curve with points 00:03:00
Subjective Demand curve 00:01:00
Excel: Estimating Subjective Demand Curve 00:02:00
Excel: Maximizing Revenue using Excel Solver 00:08:00
Step 3: Estimating Costs
Estimating the cost function 00:05:00
Excel: Modeling Cost Function and Maximizing Profit 00:06:00
Including effect of complementary goods 00:01:00
Excel: Effect of complementary goods 00:05:00
Step 4: Analyzing competitors
Analyzing Competitors 00:02:00
Step 5a : Price Bundling Strategy
Price Bundling 00:07:00
Types of Bundling 00:08:00
The Bundling Problem 00:04:00
Excel: Solving Bundling problem Part 1 00:14:00
Excel: Solving Bundling problem Part 2 00:08:00
Excel: Solving Bundling problem (Price Reversal) 00:08:00
Step 5b: Non-Linear Pricing Strategies
Non-Linear Pricing Strategies 00:03:00
Willingness to Pay of customers 00:03:00
Example Problem Statement 00:01:00
Excel: Standard Quantity Discounts 00:21:00
Excel: Non-Standard Quantity Discounts 00:06:00
Excel: Two-Tier Pricing 00:04:00
Step 5c: Price Skimming
Price Skimming Strategy 00:05:00
Excel: Price Skimming Strategy 00:10:00
Step 5d: Revenue Management
Revenue Management 00:03:00
Excel: Handling Uncertainity 00:07:00
Appendix: Using Lookup functions 00:08:00
Appendix 1: Excel crash course
Mathematical Formulas 00:19:00
Textual Formulas 00:17:00
Logical Formulas 00:11:00
Date-Time Formulas 00:07:00
Lookup Formulas ( V Lookup, Hlookup, Index-Match ) 00:08:00
Data Tools 00:19:00
Formatting data and tables 00:18:00
Pivot Tables 00:08:00
Excel Charts: Categories of messages that can be conveyed 00:04:00
Elements of charts 00:05:00
The Easy way of creating charts 00:03:00
Bar and column charts 00:12:00
Supplementary Resources
Supplementary Resources – Marketing Analytics – Pricing Strategy and Analytics 01:00:00
Order Your Certificate Now
Order Your Certificate of Achievement 00:00:00
Get Your Insurance Now
Get Your Insurance Now 00:00:00
Feedback
Feedback 00:00:00

REVIEWS


Marketing Analytics Course - Pricing Strategy and Analytics
  • £25.00 (Ex. VAT)
  • Self-Paced Online Learning
  • Course Duration: 6 Hours
  • Course Duration:
  • High-Quality Study Materials
  • CPD Approved Member
  • Recommended by 97% of Students
  • Instant Access 24/7
  • 380 Students Enrolled

Instructors

46 STUDENTS ENROLLED

APPROVED MEMBER

14 Days Money Back Guarantee

  • £25.00 (Ex. VAT)
©Lead Academy 2022 | All Right Reserved
0
    0
    Your Cart
    Your cart is emptyReturn to Shop

    Upgrade to get UNLIMITED ACCESS to ALL COURSES for only £99.00 per year

    Membership renews after 12 months. Cancel anytime from your account. Certain courses are not included. Can't be used in conjunction with any other offer.
    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors