Marketing Analytics – Customer Value and Promotion Strategy Course Description

Learn the Latest Skills | Accredited by CPD UK and IPHM | Recognised Certificate | MCQ Based Exam & Tutor Support | Interactive Video Training | Lifetime Access

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

This extensive course is beneficial for those who want to understand lifetime customer value – key concepts and excel model. You will learn sensitivity analysis in Excel and variations in finding customer value. This course will educate you key concepts such as Monte Carlo simulation, its examples, and problem statements. You will learn how to measure customer value based on the customer value concept and confidently practice, discuss and understand customer value models used by organisation.

By the end of the course, you will have a thorough understanding of lifetime customer value, variations and sensitivity analysis, and monte carlo simulation. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Learning Outcomes:

By the end of the course, you will:

• Understand the key concepts of lifetime customer value
• Master the Excel model of lifetime customer value
• Know the sensitivity analysis in Excel
• Understand the variations in finding customer value
• Get introduced to Monte Carlo simulation and the examples
• Learn how to measure customer value based on the customer value concept
• Understand web, social media and digital advertising analytics
• Learn how to calculate CPC and lead conversion
• Understand customer analytics such as customer acquisition cost, customer lifetime value, and net promote score
• Know how to calculate touch-points and lead conversion
• Learn how to add fields to our data

Accredited by CPD UK and IPHM

Accredited by The CPD Certification Service                           International Practitioners of Holistic Medicine (IPHM)

How Will I Benefit?

• Boost your career in marketing analytics
• Deepen your knowledge and skills in your chosen field just in hours not years!
• Study a course that is easy to follow.
• Save money and time by studying at your convenient time
• Have access to a tutor whenever you are in need

So, what are you thinking about! Start getting the benefits by enrolling today!

Why Choose this Marketing Analytics – Customer Value and Promotion Strategy Course:

• Accredited by The CPD UK
• Accredited by International Practitioners of Holistic Medicine (IPHM)
• Lifetime Access
• High-quality e-learning study materials 
• Learn the most in-demand skills
• Self-paced, no fixed schedules
• MCQ Exam and 24/7 Support Included
• Available to students anywhere in the world
• No hidden fee
• Study in a user-friendly, advanced online learning platform

Who is this marketing analytics – customer value and promotion strategy course for?

This comprehensive course is suitable for those who want to have in-depth knowledge in digital advertising analytics, customer analytics, and sensitivity analysis. It is ideal for those who want to pursue their career in marketing analytics.

Entry Requirement

• There are no academic entry requirements for this marketing analytics – customer value and promotion strategy course, and it is open to students of all academic backgrounds. 
• As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Method of Assessment

On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain the marketing analytics – customer value and promotion strategy Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

Career path

This marketing analytics – customer value and promotion strategy course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.