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Google Ads Training Course Description
Learn the Latest Skills | Accredited by CPD UK and IPHM | Recognised Certificate | MCQ Based Exam & Tutor Support | Interactive Video Training | Lifetime Access
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Do you want to rank higher on Google’s 1st page or rank for more search queries? Are you struggling to optimize website content or drive maximum traffic to your website?
This online Google Ads Training course will give you a competitive edge and help resolve clients’ pain points. It will help you achieve maximum return on investment and enable you to learn more about your brand and your customers.
By the end of this course, you will make a powerful Google Adwords campaign and be an expert in converting your leads in sales. You will be quick in tracking your competitor’s activities, such as what marketing tactics they follow to rank higher on the Google Search engine result page (SERP). This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Learning Outcomes:
By the end of the course, you will:
- Understand how Google Ads do search engine marketing to generate more traffic, leads, clicks, and conversions
- Learn keyword research and bidding strategies and how to drive website traffic, maximize dwell time and bring in high-quality backlinks from trusted websites
- Analyze which search and display ads appear on the top of the page to get immediate visibility
- Understand the process to set up conversion tracking, track phone calls from your website, and track sales
- Expert in evaluating your brand’s financial health and performance
- Learn how to use tools such as SEMrush and Optmyzr to optimize your website content
- Create a plan to reach the new and existing audiences with Google Search Audiences
- Help the client in translating their vision and missions of online marketing into a coherent digital marketing strategy
- Learn to keep track of the advertising campaigns and digital marketing budget and check if there are any deviations
Accredited by CPD UK and IPHM
Accredited by The CPD Certification Service International Practitioners of Holistic Medicine (IPHM)
How Will I Benefit?
- Boost your career in google ads training
- Deepen your knowledge and skills in your chosen field just in hours not years!
- Study a course that is easy to follow.
- Save money and time by studying at your convenient time
- Have access to a tutor whenever you are in need
So, what are you thinking about! Start getting the benefits by enrolling today!
Why Choose this Google Ads Training Course:
- Accredited by The CPD UK
- Accredited by International Practitioners of Holistic Medicine (IPHM)
- Lifetime Access
- High-quality e-learning study materials
- Learn the most in-demand skills
- Self-paced, no fixed schedules
- MCQ Exam and 24/7 Support Included
- Available to students anywhere in the world
- No hidden fee
- Study in a user-friendly, advanced online learning platform
Who is this google ads training course for?
This course is designed for the following individuals:
- Marketers who want to master the art of advertising
- Business owners who want to maximize their sales and revenue through digital marketing.
- Students who wish to hone their marketing and advertising skills
- Beginners who want to create compelling and engaging advertising campaigns and learn how to operate Google Adwords
- Anyone who want to promote, sell and advertise their products and services online
Entry Requirement
- There are no academic entry requirements for this Google Ads Training course, and it is open to students of all academic backgrounds.
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
Method of Assessment
On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.
Certificate of Achievement
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to obtain the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Career path
This Google Ads Training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.
Course Curriculum
| How IT Works | |||
| How IT Works | 00:00:00 | ||
| Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass | 00:12:00 | ||
| How to Make The Most of This Course, Plus a Sneak Peak of What’s to Come! | 00:19:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary Adventure Media Account Audit (exclusions apply) | 00:06:00 | ||
| Creating And Setting Up Our First Google Ads Account | |||
| Creating Your First Google Ads Account | 00:08:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:13:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:09:00 | ||
| Viewing Location Reports in Google Ads | 00:14:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:12:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:05:00 | ||
| Bidding Strategies: Target Search Page Location | 00:06:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:07:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:04:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:04:00 | ||
| Introduction to Dynamic Search Ads! | 00:07:00 | ||
| Understanding Sitelink Extensions | 00:14:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:08:00 | ||
| Promotion Extensions | 00:09:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Structuring Your Ads Groups Like a Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:06:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| How To Write Killer Ads in Google ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:05:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:02:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:38:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Setting Up Your Adwords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Keywords In Depth - The Heartbeat Of Your Account | |||
| Keyword Basics: Keywords vs Queries | 00:08:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:06:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:06:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:11:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:15:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:16:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:11:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:11:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:16:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:11:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:13:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Account Structure - How to Structure Ad Groups Like a Pro | |||
| Account Structure: How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:10:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| The Incredible Dynamics of The Adwords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low Quality Scores (and when you can’t!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How ToUse Your Website To Make The Best Campaigns Possible | 00:15:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:06:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Making Your Ads Unstoppable With Multiple Ad Extensions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Remarking - Your Secret Weapon To Converting Like a Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:12:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:13:00 | ||
| Keeping Track of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:17:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:09:00 | ||
| Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:11:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Using Adwords Scripts to Enhance Performance And Increase Optimization Speed | |||
| Introduction To AdWords Scripts – What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script Part 1 | 00:11:00 | ||
| Bidding To Average Position AdWords Script Part 2 | 00:14:00 | ||
| Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:03:00 | ||
| Bonus Material! | |||
| Part 1. Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads | 00:22:00 | ||
| Supplementary Resources | |||
| Supplementary Resources- Google Ads Training | 01:00:00 | ||
| Assessment | |||
| Assessment – Google Ads Training | 00:10:00 | ||
| Order Your Certificate Now | |||
| Order Your Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
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Related Courses
- £25.00 (Ex. VAT) Gift this course
- Self-Paced Online Learning
- Course Duration: 26 Hours
- Course Duration:
- High-Quality Study Materials
- CPD Approved Member
- Recommended by 97% of Students
- Instant Access 24/7
- 217 Students Enrolled
Instructors
APPROVED MEMBER
14 Days Money Back Guarantee
- £25.00 (Ex. VAT) Gift this course
