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Google Ads Masterclass

4.8( 2 REVIEWS )
23 STUDENTS
Google Ads Masterclass
BUY NOW
  • Self-Paced Online Learning
  • High-Quality Study Materials
  • CPD Approved Member
  • Recommended by 97% of Students
  • Instant Access 24/7
  • 327 Students Enrolled

Instructors

23 STUDENTS ENROLLED

APPROVED MEMBER

14 Days Money Back Guarantee

Overview

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this Google Ads Masterclass course will set you up with a solid foundation to become a confident google ads trainer and develop more advanced skills.

This comprehensive Google Ads Masterclass course is the perfect way to kickstart your career in the field of google ads training. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.


How Will I Benefit?

  • Boost your career in google ads training
  • Deepen your knowledge and skills in your chosen field just in hours not years!
  • Study a course that is easy to follow.
  • Save money and time by studying at your convenient time
  • Have access to a tutor whenever you are in need

So, what are you thinking about! Start getting the benefits by enrolling today!


Why Choose Lead Academy:

  • Lifetime Access
  • High-quality e-learning study materials 
  • Learn the most in-demand skills
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform

Who is this course for?

This comprehensive Google Ads Masterclass course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of google ads training.


Entry Requirement

  • There are no academic entry requirements for this Google Ads Training course, and it is open to students of all academic backgrounds. 
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Method of Assessment

On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.


Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.


Career path

This Google Ads Masterclass course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

 

Course Curriculum

Introduction to Google Ads
Welcome to Google Ads Masterclass 00:12:00
How to Make The Most of This Course, Plus a Sneak Peak of What’s to Come! 00:19:00
Google Ads Formula Calculator 00:14:00
What is Google Ads? 00:12:00
Where do Google Ads Show Up? 00:13:00
Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00
Creating And Setting Up Our First Google Ads Account
Creating Your First Google Ads Account 00:08:00
Understanding the Google Ads Account Hierarchy 00:08:00
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00
Understanding Network Settings 00:13:00
Understanding Location Targeting 00:12:00
Configuring Location Targeting in Google Ads 00:09:00
Viewing Location Reports in Google Ads 00:14:00
Understanding Advanced Location Options 00:16:00
Setting and Configuring Languages 00:04:00
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00
Finding Your Hourly Reports in the Google Ads Interface 00:06:00
Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00
Bidding Strategies: Target Search Page Location 00:06:00
Bidding Strategies: Target ROAS 00:10:00
Bidding Strategies: Target CPA 00:05:00
Bidding Strategies: Target Outranking Share 00:07:00
Bidding Strategies: Maximize Clicks 00:05:00
Bidding Strategies: Enhanced CPC Bidding 00:04:00
Bidding Strategies: Manual CPC Bidding 00:04:00
Introduction to Dynamic Search Ads! 00:07:00
Understanding Sitelink Extensions 00:14:00
Callout Extensions 00:05:00
Call Extensions 00:08:00
Structured Snippet Extensions 00:06:00
App Extensions 00:02:00
Message Extensions 00:08:00
Promotion Extensions 00:09:00
Price Extensions 00:12:00
Understanding Ad Rotation Settings 00:05:00
The Basics of Ad Scheduling 00:11:00
Understanding the Basics of Device Targeting 00:15:00
Understanding Campaign URL Options 00:07:00
Structuring Your Ads Groups Like a Professional
Ad Group Structure Basics and Organization 00:14:00
Ad Group Structure Ideas 00:06:00
Creating Our First Ad Group in Google Ads 00:09:00
How To Write Killer Ads in Google ads!
The Anatomy of Google Text Ads 00:07:00
Compliance in Google Text Ads 00:05:00
Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00
Best Practices for Successful Text Ads 00:14:00
Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00
The BJ Fogg Behavioral Model 00:38:00
Creating Our First Ad in Google Ads 00:13:00
Setting Up Your Adwords Billing
Configuring Your Billing Details in Google Ads 00:05:00
Keywords In Depth - The Heartbeat Of Your Account
Keyword Basics: Keywords vs Queries 00:08:00
The Basics of Keyword Research 00:11:00
The Basics of Keyword Planning 00:13:00
The Basics of Keyword Organization 00:06:00
Understanding Keyword Match Types 00:12:00
Keyword Match Types: Broad Match Modified 00:06:00
Keyword Match Types: Broad Match Modified 00:06:00
Keyword Match Types: Phrase Match 00:06:00
Keyword Match Types: Exact Match 00:12:00
Keyword Match Types: Negative Match 00:12:00
Using the Search Term Report to Find Negative Keywords Part 1 00:15:00
Using the Search Term Report to Find Negative Keywords Part 2 00:17:00
Understanding Negative Keyword Lists 00:12:00
Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00
Adding Negative Keywords at The Ad Group Level 00:09:00
Traffic Sculpting Using OPTMYZR 00:07:00
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00
Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00
Keyword Research: Using the Google Keyword Planner 1 00:20:00
Keyword Research: Using the Google Keyword Planner 2 00:15:00
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00
Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00
Keyword Planning: Understanding the Buyer Funnel 00:11:00
Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00
Keyword Organization: Formatting Keywords in Excel 00:11:00
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00
Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00
Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00
Account Structure - How to Structure Ad Groups Like a Pro
Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00
Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00
Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00
The Incredible Dynamics of The Adwords Auction
Introduction To The AdWords Auction 00:20:00
Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00
Understanding Quality Score: Landing Page Quality 00:07:00
Understanding Ad Rank and How It Is Calculated 00:12:00
When You Could Ignore Low Quality Scores (and when you can’t!) 00:09:00
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00
Expanding And Refining Your Campaigns
Navigating The AdWords Dashboard 00:16:00
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00
Editing The Essential Campaign Settings 00:06:00
How To Create New Campaigns That Will Improve Your Results 00:15:00
How ToUse Your Website To Make The Best Campaigns Possible 00:15:00
How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00
Negative Keywords - Your Greatest Ally
Understanding Negative Keywords In-Depth 00:14:00
Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00
Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00
Making Your Ads Unstoppable With Multiple Ad Extensions
Introduction To Ad Extensions 00:06:00
The Benefits Of Using Ad Extensions 00:08:00
Different Types Of Ad Extensions and Best Practices 00:06:00
Adding Sitelink Extensions 00:08:00
Configuring Your Sitelink Extensions For The Best Results 00:11:00
Adding Callout Extensions And Phone Extensions 00:08:00
Remarking - Your Secret Weapon To Converting Like a Boss
The 5 Primary Forms Of Remarketing 00:16:00
Realizing The Benefits And Importance Of Remarketing 00:12:00
How To Create And Add Your Remarketing Tag 00:09:00
Creating Your First Remarketing Audience 00:13:00
Configuring Your Remarketing Campaign Settings 00:13:00
Keeping Track of Profits With Conversion Tracking
Understanding The Basics Of Conversion Tracking 00:14:00
Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00
Setting Up Conversion Tracking For Form Submissions 00:17:00
Generating And Installing Your Conversion Tracking Tag 00:09:00
Understanding The Basics Of Phone Call Tracking 00:09:00
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00
Profitable Bidding Strategies
Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00
How To Mathematically Calculate ROI and ROAS 00:09:00
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00
Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
Using Adwords Scripts to Enhance Performance And Increase Optimization Speed
Introduction To AdWords Scripts – What Are Scripts 00:05:00
Bidding To Average Position AdWords Script Part 1 00:11:00
Bidding To Average Position AdWords Script Part 2 00:14:00
Conclusion ... Goodbye For Now!
Conclusion 00:03:00
Bonus Material!
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00
Supplementary Resources
Supplementary Resources- Google Ads Masterclass 00:00:00
Order Your Certificate Now
Order Your Certificate of Achievement 00:00:00
Get Your Insurance Now
Get Your Insurance Now 00:00:00
Feedback
Feedback 00:00:00

Course Reviews

4.8

4.8
2 ratings
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Z Vanessa
Z Vanessa
2021-09-08
Verified
What a smooth ride doing my tefl certificate. I'll be enrolling for more courses. Keep the good work up guys.
customer
customer
2021-09-08
Verified
One of the best academy
MRS MUSIALAK
MRS MUSIALAK
2021-09-08
Verified
Courses easy to follow Courses very easy to follow and lots of materials available.
Lorraine Jele
Lorraine Jele
2021-09-08
Verified
Certificate Achieved! Lead Academy made it easy for me to acquire my TEFL certification. The study material was easy to comprehend and instructions were easy to follow.
Ante
Ante
2021-09-07
Verified
Great company with a huge variety of courses at affordable prices. Customer service also five star.
Google Ads Masterclass
BUY NOW
  • Self-Paced Online Learning
  • High-Quality Study Materials
  • CPD Approved Member
  • Recommended by 97% of Students
  • Instant Access 24/7
  • 327 Students Enrolled

Instructors

23 STUDENTS ENROLLED

APPROVED MEMBER

14 Days Money Back Guarantee

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