Introduction to the Digital Marketing Online Course
General Tips & Tricks Series
You will understand how to register your company in Google Maps, how to see the email sender’s company and logo in your Gmail, generate a sitemap of a website, and protect a website from spam on WordPress. This module will further teach you quick ways to identify whether the website is mobile optimised, the registration date of the website, duplicate content from the web, create Google Alerts, find the age of the domain and more. You will further learn how to check if the website server is down, create text notes that will self-destruct after being read, send Google Search Information to your friends, and find the web host of any website. You will further learn:
- Discover New Sites That Are Similar to What You Like Already.
- How to Easily Highlight the Important Parts of a Web Page.
- How to Share You Email Online Without Worrying About Spam.
- How to Get Computer Level Answers Without Searching.
- The Easiest Way to Setup Email Reminders.
- How to Find the Original URL That’s Hiding Behind a Short URL
- How to Corrupt a File You Shared Online.
- How to Create a Throwaway Email.
- How to Check if Your Email Account Has Been Compromised.
SEO (Search Engine Optimisation)
You will understand how to register a website on Google Search Console, how to optimise your website homepage, and how to add a sitemap on Google Search. Furthermore, you will also learn how to shortlist a targeted keyword list in Google Keyword Planner, how to set international targeting on Google Search, and more. Therefore, you will also gain comprehension in :
- How to Remove a URL From Google Search Engine.
- How to identify competitors keywords.
- How to Leverage Top Sites to Get on Google Search Results.
- Discover Powerful Data Analytics to Measure Seo Performance.
- How to Do Keyword Research.
- How to Write Perfect Title Tags for Search Engines.
- How to Optimise Heading Tags, External & Internal Links.
- What Are Backlinks & How to Get Them.
- How to Write a Perfect Meta Description.
- How to Enhance Speed & Performance of Your Website.
YouTube
You will learn YouTube account setup, account optimisation, and how to create and set a YouTube channel banner. Moreover, you will also learn how to create YouTube channel tags, thumbnails and custom thumbnails. Furthermore, you will also learn:
- Analyse YouTube keyword Research
- Youtube SEO Techniques
- What Are YouTube Cards & How Does It Work.
- How to Optimise Comments & Reply Them in Bulk.
- How to Grow Your Channel With Competitors Analysis.
- How to Manage Multiple YouTube Accounts.
- A Simple Yet Powerful Trick to Increase Your Subscribers List
- Youtube Paid Advertising
- How to Monetise Your YouTube Channel
Google Analytics
- How to Install Tracking Code on Your Website.
- How to Add Filters & Remove Internal Traffic.
- How to Look and Analyse Different Segment Data.
- How to Track Paid Campaigns.
- How to Configure Goals in Google Analytics.
- How to Link Google Adwords Account.
- How to Manage Multiple Analytics Accounts.
- How to Remove Spam Traffic.
Email Marketing
- Email Marketing Tools Set Up ( Mailchimp & Getresponse)
- How to Install Signup or Popup Forms on the Website.
- How to Collect Email Address Without a Website.
- How to Create a ‘Hook’ to Your Signup Forms.
- Discover the Psychology Behind Acquiring More Leads.
- Email Marketing Automation Process.
- Email Analytics
Linkedin
- How to Increase Your Connections in No Time.
- Secret of LinkedIn Inmails.
- Discover the Best Ways to Use Linkedin Groups.
- How to Setup a Company Page on Linkedin.
- How to Increase Traffic to Your Website Using Linkedin Blog.
Twitter
You will learn Twitter account setup, Twitter features, and Twitter profile optimisation. This module will also teach you:
- How to Get Twitter Followers.
- Posting First 5 Tweets for Engagement
- Leveraging Hashtags to Increase Your Tweets Visibility
- What Are Twitter Polls & How Do You Use Them.
- A Powerful Trick to Acquire Customers on Twitter.
- How to Get Followers to Retweet Your Post.
- How to Embed a Twitter Button to Your Website or Post.
- Twitter Analytics
Facebook
You will learn to set your Facebook page, Facebook icon, cover image & description, and how to get your first page likes in this module. Furthermore, you will learn:
- Discover How to Increase Your Page Likes
- How to Manage Multiple Facebook Pages.
- Facebook Comments
- Leveraging Facebook Groups
- Facebook Auto-posting
- Run a Competition
- Facebook Ads
- How to Get Best Out of Facebook ads, pixel & re-marketing
Instagram
You will learn how to set up an Instagram business profile, Instagram bio and profile image and leverage Instagram accounts. There fore, you will also gain comprehension:
- A Simple Way to Create Free Content on Instagram
- Secret of Hashtags on Instagram
- Reposting Instagram App
- How to Get Genuine Instagram Followers.
- Discover How to Grow Your Business Through Instagram Stories
- How to Get Your Posts Reposted on Instagram by Influencers.
- Selling Your Product / Services Instagram Shopping
Mobile App
You will learn a quick way to do app store marketing research, how to discover the estimated size of your market, and the best ways to promote your app. This module will also teach you:
- App Installs via Facebook Ads
- App installs via Google Ads
- How to make money from your app?
- How to optimise your App store listing?
- Discover growth hacking techniques for App downloads
- App analytics
- Techniques to get to the top of App store ranking?