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Copywriting Masterclass Course Description
Learn the Latest Skills | Accredited by CPD UK and IPHM | Recognised Certificate | MCQ Based Exam & Tutor Support | Interactive Video Training | Lifetime Access
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
This comprehensive course will help you understand the 13 sales button to push in copywriting, eight universal motivators, and how to overcome objections. You will learn 12 secret steps to master the basics of copywriting, copywriting formulation, sales copy editing, and steps to write compelling headlines. This extensive course will you master copywriting for online course landing pages, copywriting for long-form sales letters, and copywriting for blog posts. You will also have a fair idea of copywriting for email and Twitter and copywriting for high converting promotional videos.
By the end of the course, you will have a thorough understanding of copywriting and tips and techniques to write an attractive and compelling sales copy. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Learning Outcomes:
By the end of the course, you will:
- Master the basics of copywriting
- Understand copywriting formulation
- Learn how to edit sales copy
- Know how to write excellent sales copy
- Master copywriting for online course landing pages
- Understand copywriting for long-form sales letters
- Learn copywriting for landing pages
- Know copywriting for video sales letters
- Understand copywriting for high converting promotional videos
Accredited by CPD UK and IPHM
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Accredited by The CPD Certification Service              International Practitioners of Holistic Medicine (IPHM)
How Will I Benefit?
- Boost your career in copywriting
- Deepen your knowledge and skills in your chosen field just in hours not years!
- Study a course that is easy to follow.
- Save money and time by studying at your convenient time
- Have access to a tutor whenever you are in need
So, what are you thinking about! Start getting the benefits by enrolling today!
Why Choose this Copywriting Masterclass Course:
- Accredited by The CPD UK
- Accredited by International Practitioners of Holistic Medicine (IPHM)
- Lifetime Access
- High-quality e-learning study materialsÂ
- Learn the most in-demand skills
- Self-paced, no fixed schedules
- MCQ Exam and 24/7 Support Included
- Available to students anywhere in the world
- No hidden fee
- Study in a user-friendly, advanced online learning platform
Who is this copywriting masterclass course for?
This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is ideal for those who wish to pursue their career in copywriting.
Entry Requirement
- There are no academic entry requirements for this copywriting masterclass course, and it is open to students of all academic backgrounds.Â
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
Method of Assessment
On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.
Certificate of Achievement
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to obtain the Copywriting Masterclass at QLS Level 5 Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organization for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Career path
This copywriting masterclass course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.
Course Curriculum
Introduction | |||
Introduction | 00:04:00 | ||
How To Navigate This Course – Watch This Video | 00:03:00 | ||
The Psychology of Selling | |||
Get Your Psychology Right | 00:06:00 | ||
13 Sales Buttons You Need to Know How to Push | 00:07:00 | ||
Copywriting to Sell 10 Steps you Must Know | 00:06:00 | ||
What Are the Eight Universal Motivators | 00:06:00 | ||
How to Overcome Objections | 00:08:00 | ||
12 Secret Steps to Mastering the Basics of Copy Writing | |||
12 Secret Steps – Introduction | 00:02:00 | ||
12 Steps – AIDA | 00:01:00 | ||
12 Steps – Audience | 00:02:00 | ||
12 Steps Format | 00:02:00 | ||
12 Steps – Pain | 00:01:00 | ||
12 Steps – Scarcity | 00:02:00 | ||
12 Steps – Objections | 00:02:00 | ||
12 Secret Steps – Headlines | 00:02:00 | ||
12 Secret Steps – Risk | 00:02:00 | ||
12 Secret Steps – Benefits | 00:02:00 | ||
12 Secret Steps – Simplicity | 00:02:00 | ||
12 Secret Steps – Readability | 00:02:00 | ||
12 Secret Steps – Endorsements | 00:02:00 | ||
Copywriting Formulation - Understanding the Building Blocks of Great Copywriting | |||
Introduction to Copywriting Formulation | 00:02:00 | ||
Starting with AIDA3 | 00:06:00 | ||
PAS Problem Agitation Solution | 00:04:00 | ||
The 4 Ps | 00:03:00 | ||
QUEST | 00:03:00 | ||
BASICS: How to Edit Sales Copy | |||
Can You Write Better Sales Copy | 00:05:00 | ||
20 Ways to Write Better Copy | 00:11:00 | ||
Seven Guidelines for Editing | 00:06:00 | ||
How to Write Headlines | |||
What You Need to Know to Write Great Headlines | 00:06:00 | ||
Writing Great Sales Copy | |||
14 Step Formula to Writing Great Sales Copy | 00:06:00 | ||
Copywriting for Online Course Landing Pages | |||
Step 3 Reveal Your Solution | 00:02:00 | ||
Step 4 Credentials | 00:02:00 | ||
Step 5 Demonstrate the Benefits | 00:03:00 | ||
Step 8 Add Bonuses | 00:01:00 | ||
Step 9 Guarantees | 00:02:00 | ||
Copywriting for Long Form Sales Letters | |||
Five Formulations for Sales Letters | 00:02:00 | ||
The Five Point Sales Letter Formula | 00:03:00 | ||
The Seven-Step Copywriting Formula for Sales Letters | 00:04:00 | ||
The Nine Point Formula | 00:05:00 | ||
The 18 Step Sales Letter | 00:06:00 | ||
21 Part Sales Letter Formula | 00:08:00 | ||
Bonus: 32 Step Power Copywriting Formula | 00:07:00 | ||
Copywriting for Blog Posts | |||
Copywriting for Blogs – Introduction | 00:08:00 | ||
A Simple Formula for Blog Posts | 00:04:00 | ||
Blog Post Copywriting Formula | 00:09:00 | ||
Blog Post Editing Check List | 00:08:00 | ||
Copywriting for Bullet Points | 00:05:00 | ||
Copywriting for Testimonials | 00:05:00 | ||
Copywriting for High Converting Promotional Videos | |||
How to Create a High Converting Promotional Video | 00:06:00 | ||
The Promotional Video for This Course Following the Script | 00:02:00 | ||
The Promotional Video – Version 2 | 00:02:00 | ||
2018 Update; The Formula for a Promotional Video | 00:03:00 | ||
2018 Copywriting Course Promotional Video | 00:02:00 | ||
Copywriting for Landing Pages | |||
Copywriting for Landing Pages | 00:04:00 | ||
Copywriting for Video Sales Letters | |||
What is a Video Sales Letter | 00:02:00 | ||
How To Write an Attention Grabbing Video Sales Letter Headline | 00:03:00 | ||
Video Sales Letter Basics | 00:03:00 | ||
Video Sales Letter Outline | 00:07:00 | ||
Copywriting for Email | |||
Copywriting for Email | 00:06:00 | ||
ACTIVITY: Analysis of a Long Form Story Telling Email | 00:07:00 | ||
Email Copywriting Analysis 1 | 00:05:00 | ||
How to Write Effective Welcome Emails | 00:10:00 | ||
Copywriting for Twitter | |||
Copywriting for Twitter: Entertain and Engage – Be Brief! | 00:07:00 | ||
Conclusion and Course Wrap Up | |||
Conclusion and Course Wrap Up | 00:03:00 | ||
Supplementary Resources | |||
Supplementary Resources – Copywriting Masterclass | 01:00:00 | ||
Assessment | |||
Assessment – Copywriting Course Online – Masterclass | 00:10:00 | ||
Order Your Certificate Now | |||
Order Your Certificate of Achievement | 00:00:00 | ||
Get Your Insurance Now | |||
Get Your Insurance Now | 00:00:00 | ||
Feedback | |||
Feedback | 00:00:00 |
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