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Whether you’re an aspiring copywriter, a seasoned practitioner or an enthusiast intrigued by the power of persuasion, our Copywriting Course for Beginners is here to make you embark on a transformative learning journey. This course will help you master the core principles of copywriting, headlines and leads, a dramatisation of tone, and more. Get ready to show your effective promotional writing expertise with the help of our industry-leading expert!
This Course At A Glance
- Accredited by CPD UK
- Expert-created course module
- Get trained by industry experts
- Get introduced to copywriting, which is the art of crafting compelling content to drive conversions
- Explore how effective copywriting informs and entertains both readers and viewers
- Grasp insights into the importance of ‘what’ to identify the features of an offering
- Identify eye-catching headlines to capture readers’s attention immediately
- Get ideas about locating interesting and unique details to differentiate from the competition
- Learn different ways to magnify and dramatise your writing
- Know how to bring the reader and their universe into a narrative by formatting the copy
Copywriting Course for Beginners
Aspire to learn the blueprint of copywriting and become the most renowned and well-paid copywriter in the UK? We have brought an online copywriting course for you where you can learn the main triggers and techniques of copywriting to persuade and sell with words. Join our course and craft enticing and compelling content today.
Throughout this Learn Copywriting course, you will not only learn the fundamental elements to clearly communicate but also how to apply them in real-world scenarios, enhancing the number of consumer networks. Furthermore, this course will provide you with insights into how to differentiate your products by delighting the audience with the strategic use of words. As the course progresses, you will feel more confident and prepared to apply these techniques in your professional life.
By enrolling in our Copywriting Course Online, you will learn the language of your target audience, incorporating the mechanism of persuasion and promotions. Master the art of copywriting with us today to thrive in the realm of the digital age!
Copywriting Course for Beginners Course Details
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Module 1. Introduction
- In this introductory module, you will understand the science behind copywriting, which involves producing and writing intriguing texts to promote a specific brand, product, or service. You will also learn how a copywriter can manipulate words easily.
Module 2. The What and The So What
- In this module, you will learn the importance of the word ‘What’. Furthermore, you will also equip ways to clarify what it your marketing is and the benefits of using ‘So What’ to convey why people would want it.
Module 3. Capture Attention
- In this module, you will gain comprehension of different enriching headlines to discover how to capture a reader’s attention through headlines. Moreover, you will also learn different ways of setting the hook to bridge the reader’s attention from the headline to the main copy.
Module 4. Differentiate and Dramatise
- In this module, you will gain step-by-step guidance to differentiate a company from its competitors. You will also learn crucial steps to magnify the appeal of something by dramatising how the product or service is different, and more essential concepts.
Module 5. Credibility and Proof
- In this module, you will learn what to include so readers believe and trust you. Therefore, you will also learn about major social proof of a powerful means of persuasion and what things to avoid that can decrease readers’ trust.
Module 6. Offers
- In this module, you will gain an extensive overview of the offer to propose the deal to the potential buyer. Furthermore, you will also learn the elements of the offer and more.
Module 7. Putting It All Together
- In this module, you will gain important elements of setting a tone that influences how readers perceive you, the company or the product. You will also learn about formatting copy and others.
Module 8. Conclusion
- In this module, you will gain a summary of basic copywriting, understanding that copywriting is one of the most sought-after professionals currently. Therefore, you will also learn how to extend your copywriting mastery with additional resources.
This Copywriting Course Online is suitable for corporate employees, aspiring freelancers, managers and business owners who want to learn the essence of copywriting in the era of digital marketing with practical methods and the best practices or individuals who want to understand the evolution of copywriting that has undeniable influences on advertising through a nationally accredited training.
- There are no academic entry requirements for this Copywriting Course Online course, and it is open to students of all academic backgrounds.
- However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
On the assessment round, you will participate in the MCQ test to examine your learning from this course. After completing the Copywriting Course for Beginners
modules, learners must answer MCQs to complete the assessment procedure.
- The MCQ test measures how much a learner can grasp from each section.
- In the assessment test, you must get 60% as a pass mark.
You should also check out our Online Diploma in Copywriting and gain knowledge about how to use words creatively to attract and persuade customers, while also advancing your career.
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.
Success Stories
Course Reviews
Google Reviews
4.2 Stars | 13 Reviews

Verified
Great Introduction to Copywriting
I had no experience in copywriting before this course, but it was broken down so clearly. I learned the basics in a way that made sense to me.
Adam Watkins
Verified
Beginner-Friendly
The course truly lives up to its name! Everything was explained in simple terms, and I felt like I wasn't lost even once.
Brandon Bray
Verified
Practical and Insightful
I loved how the course balanced theory and practice. The exercises were so helpful in making me try out what I’d learned.
Imogen Heath
Verified
Boosted My Confidence
I wasn’t sure if I could write good copy before, but now I feel confident crafting emails, ads, and other marketing pieces.
Hayden Kirby
Verified
Well-Organized Learning
Each lesson flowed naturally into the next, and the step-by-step guidance kept me motivated. The structure made learning easy.
Charlie Summers
Verified
Perfect for Small Businesses
I run a small business and didn’t know how to write persuasive marketing copy. This course helped me create better ads and posts.
Megan Gough
Verified
Taught Me to Write for My Audience
One of the best parts was learning how to appeal to a specific audience. It’s such a key skill that I had been missing.
Sam Barrett
Verified
Great Real-Life Examples
The course included so many examples of good copywriting. It was nice to see what works and why it works.
Gracie Charlton
Verified
Engaging and Simple
The lessons were clear and to the point. It never felt overwhelming, and the examples were relatable and easy to understand.
Mollie Clark
Verified
Helpful Feedback on Exercises
I liked that the course included exercises where I could practice writing. Getting feedback on my work made a huge difference.
Isabel Gill
Verified
Step-by-Step Approach
The course took things one step at a time, which was perfect for beginners like me. By the end, I could see how everything fit together.
Logan Clarke
Verified
Learned How to Grab Attention
The tips on writing headlines and openings really stood out to me. They gave me techniques to make my writing more compelling.
Tia Mann
Verified
Enhanced My Resume
After taking this course, I feel like I can add “copywriting” to my skill set. It’s something I never thought I’d be able to do.
Hollie Hobbs

Adam Watkins
I had no experience in copywriting before this course, but it was broken down so clearly. I learned the basics in a way that made sense to me.


Brandon Bray
The course truly lives up to its name! Everything was explained in simple terms, and I felt like I wasn't lost even once.

Imogen Heath
I loved how the course balanced theory and practice. The exercises were so helpful in making me try out what I’d learned.

Hayden Kirby
I wasn’t sure if I could write good copy before, but now I feel confident crafting emails, ads, and other marketing pieces.

Charlie Summers
Each lesson flowed naturally into the next, and the step-by-step guidance kept me motivated. The structure made learning easy.

Megan Gough
I run a small business and didn’t know how to write persuasive marketing copy. This course helped me create better ads and posts.


Sam Barrett
One of the best parts was learning how to appeal to a specific audience. It’s such a key skill that I had been missing.

Gracie Charlton
The course included so many examples of good copywriting. It was nice to see what works and why it works.

Mollie Clark
The lessons were clear and to the point. It never felt overwhelming, and the examples were relatable and easy to understand.


Isabel Gill
I liked that the course included exercises where I could practice writing. Getting feedback on my work made a huge difference.

Logan Clarke
The course took things one step at a time, which was perfect for beginners like me. By the end, I could see how everything fit together.

Tia Mann
The tips on writing headlines and openings really stood out to me. They gave me techniques to make my writing more compelling.

Hollie Hobbs
After taking this course, I feel like I can add “copywriting” to my skill set. It’s something I never thought I’d be able to do.

FAQs
The primary goal of copywriting is to boost sales and conversions. Well-crafted copy has the power to persuade potential customers to take action, such as making a purchase or signing up for a service.
Your primary goal must always be to communicate ideas and information in the clearest way possible. Every person who reads your copy should perfectly understand it. This requires simplifying your writing, being concise, and eliminating redundancy.
Absolutely, the absence of a degree is no barrier. Many clients prioritise finding individuals with a natural flair for writing. Your deep subject knowledge and a robust writing portfolio will be strongly favoured. Formal training is not a strict requirement for copywriting.
Our Copywriting Course for Beginners program aims to provide you with diverse experience, including highly sought-after skills and risk assessment proficiency. This course will help you acknowledge your potential and develop professionally with comprehensive and expert-led guidance. Upon completion of this course, you will acquire a CPD UK-accredited certificate, which will showcase your expertise and highlight your skills in copywriting as a professional to your future clients.
The Learn Copywriting course is typically delivered online through our Lead Academy's learning platform, where you can access all the course materials and assignments at your own pace.
This Copywriting Course Online is accredited by CPD UK, which employers and professional organisations across the globe recognise. Upon completing this course, the chances of getting a job will increase with such qualifications as it will serve an additional merit to your profile.
Yes, you will get the course materials while doing the course. The instructor will send the materials as necessary as the lecture videos. However, you must pay a minimal amount for the course materials.
For a CPD-accredited PDF certificate, it will take 24 hours; however, for the hardcopy CPD certificate takes 5-7 business days.
Surely! You can access any Lead Academy course from anywhere in the world at any time.
There's no need to worry if you didn't pass the exam or didn't get the required score. You can always retake the exam with better preparation.
You can browse our website to discover all the available options and find the perfect one for your career advancement. However, if you want to gain a comprehensive and practical learning experience to start your career as a successful copywriter as well, we recommend you join our Freelance Copywriter Training Course Online and gain the necessary skills along with a recognised certificate.