Copywriting Course Online – Masterclass

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Moreover, many organisations look for employees with CPD requirements, which means that by doing this course, you would be a potential candidate in your respective field.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Introduction

• Introduction
• How to Navigate This Course – Watch This Video

The Psychology of Selling

• Get Your Psychology Right
• 13 Sales Buttons You Need to Know How to Push
• Copywriting to Sell 10 Steps you Must Know
• What are the Eight Universal Motivators
• How to Overcome Objections

12 Secret Steps to Mastering the Basics of Copywriting

• 12 Secret Steps – Introduction
• 12 Steps – AIDA
• 12 Steps – Audience
• 12 Steps Format
• 12 Steps – Pain
• 12 Steps – Scarcity
• 12 Steps – Objections
• 12 Secret Steps – Headlines
• 12 Secret Steps – Risk
• 12 Secret Steps – Benefits
• 12 Secret Steps – Simplicity
• 12 Secret Steps – Readability
• 12 Secret Steps – Endorsements

Copywriting Formulation – Understanding the Building Blocks of Great Copywriting

• Introduction to Copywriting Formulation
• Starting with AIDA3
• PAS Problem Agitation Solution
• The 4 Ps
• QUEST

BASICS: How to Edit Sales Copy

• Can You Write Better Sales Copy
• 20 Ways to Write Better Copy
• Seven Guidelines for Editing

How to Write Headlines

• What You Need to Know to Write Great Headlines

Writing Great Sales Copy

• 14-Step Formula to Writing Great Sales Copy

Copywriting for Online Course Landing Pages

• Step 3 Reveal Your Solution
• Step 4 Credentials
• Step 5 Demonstrate the Benefits
• Step 8 Add Bonuses
• Step 9 Guarantees

Copywriting for Long Form Sales Letters

• Five Formulations for Sales Letters
• The Five Point Sales Letter Formula
• The Seven-Step Copywriting Formula for Sales Letters
• The Nine Point Formula
• The 18 Step Sales Letter
• 21 Part Sales Letter Formula
• Bonus: 32 Step Power Copywriting Formula

For Blog Posts

• Copywriting for Blogs – Introduction
• A Simple Formula for Blog Posts
• Blog Post Copywriting Formula
• Blog Post Editing Check List
• Copywriting for Bullet Points
• Copywriting for Testimonials

For High Converting Promotional Videos

• How to Create a High Converting Promotional Video
• The Promotional Video for This Course Following the Script
• The Promotional Video – Version 2
• 2018 Update; The Formula for a Promotional Video
• 2018 Copywriting Course Promotional Video

Copywriting for Landing Pages

• Copywriting for Landing Pages

For Video Sales Letters

• What is a Video Sales Letter
• How To Write an Attention Grabbing Video Sales Letter Headline
• How To Write an Attention Grabbing Video Sales Letter Headline
• Video Sales Letter Outline

Copywriting for Email

• Copywriting for Email
• ACTIVITY: Analysis of a Long Form Story Telling Email
• Email Copywriting Analysis 1
• How to Write Effective Welcome Emails

For Twitter

• Copywriting for Twitter: Entertain and Engage—Be Brief!

Conclusion and Course Wrap-Up

• Conclusion and Course Wrap-Up

This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is also ideal for those who wish to pursue their career in copywriting.

• There are no academic entry requirements for this copywriting course – masterclass, and it is open to students of all academic backgrounds.
• However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This copywriting course – masterclass for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

You should also check out our Copywriting Rules Online Training Course to develop the skills to create powerful marketing messages, engaging website content and effective advertisements.

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Besides, it will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.