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Copywriting Course Online – Masterclass

Copywriting Course Online – Masterclass


Course Fee



discount white 77% OFF

👉 CPD UK Accredited PDF Certificate Included

4 interest-free payments 4 interest-free payments of £7.25

14 Days Money Back Guarantee
Duration: 1080 Minutes
Instant Access
Instant Access
Quality Guarantee

Quality Guarantee

Promising training excellence, satisfaction gurantee

Accredited by

Accredited by

CPD UK & Quality License Scheme

Tutor Support

Tutor Support

Unlimited support via email, till you complete the course

Recognised Certification

Recognised Certification

Accepted by thousands of professional bodies

Start Anytime

Start Anytime

With 1 year access to the course materials

Online Learning

Online Learning

Learn from anywhere, whenever you want

This masterclass will elevate your copywriting skills and set you on the path to success in the digital age. Learning from industry experts, you will develop the skills to write engaging marketing materials, captivating website content, and attention-grabbing ads.

This Course At A Glance

  • Accredited by CPD UK
  • Endorsed by Quality Licence Scheme
  • Master the basics of copywriting
  • Understand copywriting formulation
  • Learn how to edit sales copy
  • Know how to write excellent sales copy
  • Master copywriting for online course landing pages
  • Understand copywriting for long-form sales letters
  • Learn copywriting for landing pages
  • Know copywriting for video sales letters
  • Understand copywriting for high converting promotional videos

Why Copywriting Course right for you?

This copywriting masterclass will give you a brief overview of copywriting formulation and understanding the building blocks of great copywriting. You will learn the steps to edit sales copy, write engaging headlines, excellent sales copy, copywriting for online course landing pages, long-form sales letters, and blog posts. Besides that, you will have deep knowledge of copywriting for high converting promotional videos, landing pages, and video sales letters. This online course will help you understand how to copyright for email and Twitter as well.

By the end of the course, you will gain extensive knowledge in copywriting, valuable tips to write unique headlines and sales copy, and edit sales copy.

Copywriting Course Details

CPD Certification Service
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Moreover, many organisations look for employees with CPD requirements, which means that by doing this course, you would be a potential candidate in your respective field.


Quality License Scheme Certificate (20% off)
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.


  • Introduction
  • How to Navigate This Course – Watch This Video

The Psychology of Selling

  • Get Your Psychology Right
  • 13 Sales Buttons You Need to Know How to Push
  • Copywriting to Sell 10 Steps you Must Know
  • What are the Eight Universal Motivators
  • How to Overcome Objections

12 Secret Steps to Mastering the Basics of Copywriting

  • 12 Secret Steps – Introduction
  • 12 Steps – AIDA
  • 12 Steps – Audience
  • 12 Steps Format
  • 12 Steps – Pain
  • 12 Steps – Scarcity
  • 12 Steps – Objections
  • 12 Secret Steps – Headlines
  • 12 Secret Steps – Risk
  • 12 Secret Steps – Benefits
  • 12 Secret Steps – Simplicity
  • 12 Secret Steps – Readability
  • 12 Secret Steps – Endorsements

Copywriting Formulation – Understanding the Building Blocks of Great Copywriting

  • Introduction to Copywriting Formulation
  • Starting with AIDA3
  • PAS Problem Agitation Solution
  • The 4 Ps

BASICS: How to Edit Sales Copy

  • Can You Write Better Sales Copy
  • 20 Ways to Write Better Copy
  • Seven Guidelines for Editing

How to Write Headlines

  • What You Need to Know to Write Great Headlines

Writing Great Sales Copy

  • 14-Step Formula to Writing Great Sales Copy

Copywriting for Online Course Landing Pages

  • Step 3 Reveal Your Solution
  • Step 4 Credentials
  • Step 5 Demonstrate the Benefits
  • Step 8 Add Bonuses
  • Step 9 Guarantees

Copywriting for Long Form Sales Letters

  • Five Formulations for Sales Letters
  • The Five Point Sales Letter Formula
  • The Seven-Step Copywriting Formula for Sales Letters
  • The Nine Point Formula
  • The 18 Step Sales Letter
  • 21 Part Sales Letter Formula
  • Bonus: 32 Step Power Copywriting Formula

For Blog Posts

  • Copywriting for Blogs – Introduction
  • A Simple Formula for Blog Posts
  • Blog Post Copywriting Formula
  • Blog Post Editing Check List
  • Copywriting for Bullet Points
  • Copywriting for Testimonials

For High Converting Promotional Videos

  • How to Create a High Converting Promotional Video
  • The Promotional Video for This Course Following the Script
  • The Promotional Video – Version 2
  • 2018 Update; The Formula for a Promotional Video
  • 2018 Copywriting Course Promotional Video

Copywriting for Landing Pages

  • Copywriting for Landing Pages

For Video Sales Letters

  • What is a Video Sales Letter
  • How To Write an Attention Grabbing Video Sales Letter Headline
  • How To Write an Attention Grabbing Video Sales Letter Headline
  • Video Sales Letter Outline

Copywriting for Email

  • Copywriting for Email
  • ACTIVITY: Analysis of a Long Form Story Telling Email
  • Email Copywriting Analysis 1
  • How to Write Effective Welcome Emails

For Twitter

  • Copywriting for Twitter: Entertain and Engage—Be Brief!

Conclusion and Course Wrap-Up

  • Conclusion and Course Wrap-Up

This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is also ideal for those who wish to pursue their career in copywriting.

  • There are no academic entry requirements for this copywriting course – masterclass, and it is open to students of all academic backgrounds.
  • However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This copywriting course – masterclass for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

You should also check out our Copywriting Rules Online Training Course to develop the skills to create powerful marketing messages, engaging website content and effective advertisements.

Endorsed Certificate from Quality Licence Scheme

Endorsed Certificate
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Besides, it will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

CPD Certificate
After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. You will get the CPD-accredited PDF certificate free of cost, which is included with the course. There is an additional fee to obtain a printed copy of the CPD-accredited certificate, which is £35.

Success Stories

Course Reviews


CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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