Copywriting Course for Beginners

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Module 1. Introduction

• In this introductory module, you will understand the science behind copywriting, which involves producing and writing intriguing texts to promote a specific brand, product, or service. You will also learn how a copywriter can manipulate words easily.

Module 2. The What and The So What

• In this module, you will learn the importance of the word ‘What’. Furthermore, you will also equip ways to clarify what it your marketing is and the benefits of using ‘So What’ to convey why people would want it.

Module 3. Capture Attention

• In this module, you will gain comprehension of different enriching headlines to discover how to capture a reader’s attention through headlines. Moreover, you will also learn different ways of setting the hook to bridge the reader’s attention from the headline to the main copy.

Module 4. Differentiate and Dramatise

• In this module, you will gain step-by-step guidance to differentiate a company from its competitors. You will also learn crucial steps to magnify the appeal of something by dramatising how the product or service is different, and more essential concepts.

Module 5. Credibility and Proof

• In this module, you will learn what to include so readers believe and trust you. Therefore, you will also learn about major social proof of a powerful means of persuasion and what things to avoid that can decrease readers’ trust.

Module 6. Offers

• In this module, you will gain an extensive overview of the offer to propose the deal to the potential buyer. Furthermore, you will also learn the elements of the offer and more.

Module 7. Putting It All Together

• In this module, you will gain important elements of setting a tone that influences how readers perceive you, the company or the product. You will also learn about formatting copy and others.

Module 8. Conclusion

• In this module, you will gain a summary of basic copywriting, understanding that copywriting is one of the most sought-after professionals currently. Therefore, you will also learn how to extend your copywriting mastery with additional resources.

This Copywriting Course Online is suitable for corporate employees, aspiring freelancers, managers and business owners who want to learn the essence of copywriting in the era of digital marketing with practical methods and the best practices or individuals who want to understand the evolution of copywriting that has undeniable influences on advertising through a nationally accredited training.

• There are no academic entry requirements for this Copywriting Course Online course, and it is open to students of all academic backgrounds.
• However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

On the assessment round, you will participate in the MCQ test to examine your learning from this course. After completing the Copywriting Course for Beginners
modules, learners must answer MCQs to complete the assessment procedure.

• The MCQ test measures how much a learner can grasp from each section.
• In the assessment test, you must get 60% as a pass mark.

You should also check out our Online Diploma in Copywriting and gain knowledge about how to use words creatively to attract and persuade customers, while also advancing your career.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.