- PRIVATE (Ex. VAT)
- Self-Paced Online Learning
- Course Duration: 18 Hours
- Course Duration:
- High-Quality Study Materials
- CPD Approved Member
- Recommended by 95% of Students
- Instant Access 24/7
-
266 Students Enrolled
Instructors
266 STUDENTS ENROLLED
APPROVED MEMBER
14 Days Money Back Guarantee
GET ACCESS TO OUR ENTIRE COURSE LIBRARY FOR ONLY £99.00 PER YEAR. LEARN MORE
Overview
Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this Certified Copywriter Course will set you up with a solid foundation to become a confident copywriter and develop more advanced skills.
This comprehensive Copywriting course is the perfect way to kickstart your career in the field of copywriting. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.
How Will I Benefit?
- Boost your career in copywriting
- Deepen your knowledge and skills in your chosen field just in hours not years!
- Study a course that is easy to follow.
- Save money and time by studying at your convenient time
- Have access to a tutor whenever you are in need
So, what are you thinking about! Start getting the benefits by enrolling today!
Why Choose Lead Academy:
- Lifetime Access
- High-quality e-learning study materials
- Learn the most in-demand skills
- Self-paced, no fixed schedules
- 24/7 customer support through email
- Available to students anywhere in the world
- No hidden fee
- Study in a user-friendly, advanced online learning platform
Who is this course for?
This comprehensive Copywriting course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of copywriting.
Entry Requirement
- There are no academic entry requirements for this Copywriting course, and it is open to students of all academic backgrounds.
- As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.
Certification
On successful completion of the Copywriting course, you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
Career path
This Copywriting course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.
Course Curriculum
| Copywriting for Beginners | |||
| About Copywriting | |||
| Copywriting Defined: Part 1 | 00:03:00 | ||
| Copywriting Defined: Part 2 | 00:03:00 | ||
| Types of Copywriting | 00:03:00 | ||
| Specialized Copywriting | 00:05:00 | ||
| Your Two Audiences for Copywriting | 00:02:00 | ||
| Start With a Creative Brief | |||
| What kinds of promotional writing are not copywriting? | 00:03:00 | ||
| To Write great copy, you must answer seven question | 00:05:00 | ||
| Q 1. What are you selling? | 00:06:00 | ||
| Q 2. Where are you selling? | 00:04:00 | ||
| Q 3. Who are you selling to? | 00:05:00 | ||
| Q 5. Who is your competition? | 00:06:00 | ||
| Q 6. What is the most important things to say? | 00:04:00 | ||
| Q 7. What do you want your prospect to do? | 00:03:00 | ||
| How to research a product or service so that you write great copy | 00:05:00 | ||
| Study your prospect more than your product | 00:02:00 | ||
| Copywriting - Headlines & Openers | |||
| Headlines | |||
| Your Headline Must do Only Two Things | 00:05:00 | ||
| How to Brainstorm Headline Ideas | 00:05:00 | ||
| Headline Writing Tips 1, 2, 3 | 00:02:00 | ||
| Headline Writing Tips 4, 5, 6 | 00:02:00 | ||
| Headline Writing Tips 7, 8, 9 | 00:03:00 | ||
| Boost Email Open Rates with a Colon in Your Subject Line | 00:03:00 | ||
| Write Good Negative Headlines | 00:03:00 | ||
| Think Like a Search Engine to Write Better Headlines | 00:05:00 | ||
| Google Text Ad Headline Writing Do’s and Dont’s | 00:07:00 | ||
| How to Write a Google Text Ad Headline | 00:09:00 | ||
| Opening Lines | |||
| Keep them Hooked with a Great First Line | 00:02:00 | ||
| Open with a Provocative Question | 00:03:00 | ||
| Start with a Story | 00:04:00 | ||
| Start with a Zinger | 00:02:00 | ||
| Start with an Arresting Fact | 00:02:00 | ||
| Start at the Beginning | 00:02:00 | ||
| Copywriting - Write Persuasive Copy | |||
| Write to Persuade | |||
| Give your sales pitch a proven structure | 00:05:00 | ||
| Write with features and benefits | 00:05:00 | ||
| Overcome objections | 00:04:00 | ||
| Be Specific | 00:03:00 | ||
| Differentiate | 00:02:00 | ||
| Think Visually | 00:06:00 | ||
| Overcome doubts with testimonials | 00:03:00 | ||
| Get your testimonials right | 00:03:00 | ||
| Give your buyer a deadline | 00:01:00 | ||
| Offer a guarantee that hurts | 00:03:00 | ||
| Follow these five tips for better body copy | 00:02:00 | ||
| Make Offers They Can't Refuse | |||
| Why your Copy Needs an Offer | 00:03:00 | ||
| Make two offers | 00:02:00 | ||
| Use these six proven free offers | 00:04:00 | ||
| Use one of these 10 B2B information offers | 00:04:00 | ||
| If in doubt, discount | 00:03:00 | ||
| Improve your offers with this checklist | 00:03:00 | ||
| Keep Your Readers Hooked | |||
| Keep Them Hooked | 00:03:00 | ||
| Make your copy more personal | 00:02:00 | ||
| Give your sales pitch with subheads | 00:01:00 | ||
| Keep your readers hooked with great captions | 00:03:00 | ||
| Improve your readability | 00:03:00 | ||
| Copywriting Secrets | |||
| Introduction and background to the Campaign | |||
| Great copy requires great insights. | 00:08:00 | ||
| Headlines | |||
| Secret 1: Write a weak headline if your visual is strong | 00:05:00 | ||
| Secret 2: Sync your headline and your visual | 00:05:00 | ||
| Secret 4: Make your headline a zinger if your visual is lame | 00:06:00 | ||
| Secret 5: If in doubt, ask a question | 00:05:00 | ||
| Secret 6: Start telling a story | 00:04:00 | ||
| Secret 7: Tie your headline to current events | 00:05:00 | ||
| Secret 8: Aim for the “hunh?” factor | 00:04:00 | ||
| Secret 9: Make them smile | 00:04:00 | ||
| Secret 10: Use headlines for features, images for benefits | 00:05:00 | ||
| Secret 11: Comparing yourself? Better be clever | 00:04:00 | ||
| Secret 12: Find headlines in your body copy | 00:06:00 | ||
| Opening Lines | |||
| Secret 13: Deliver on the premise of your headline | 00:05:00 | ||
| Secret 14: If in doubt, ask a question | 00:04:00 | ||
| Secret 15: Start with irony | 00:04:00 | ||
| Strategic Body Copy | |||
| Secret 16: Stick to one idea per ad | 00:06:00 | ||
| Secret 17: Follow a simple script | 00:07:00 | ||
| Secret 18: Give multiple benefits for each feature | 00:04:00 | ||
| Secret 19: Back all claims with proof | 00:03:00 | ||
| Secret 20: Borrow credibility | 00:04:00 | ||
| How to Write Memorable Copy | |||
| Secret 21: Keep your reader reading | 00:05:00 | ||
| Secret 22: Build trust with specifics | 00:07:00 | ||
| Secret 23: Write quirky testimonials | 00:08:00 | ||
| Secret 24: Use parallel structure | 00:04:00 | ||
| Secret 25: Spin your strongest feature into a theme | 00:03:00 | ||
| Secret 26: Use original clichés | 00:04:00 | ||
| Secret 27: Write in pictures | 00:04:00 | ||
| Your Ending, and some Final Thoughts | |||
| Secret 28: Come full circle at the end | 00:06:00 | ||
| Secret 29: Give your buyer something to think about | 00:05:00 | ||
| Secret 30: Write like a pro (a few words on style) | 00:05:00 | ||
| Online Copywriting - Write a Profitable Landing Page | |||
| Write a Landing Page for a Lead Magnet | |||
| Four ingredients of a successful landing page | 00:11:00 | ||
| Start with your potential customer | 00:08:00 | ||
| Package your lead magnet properly | 00:08:00 | ||
| Answer three questions before you start writing | 00:06:00 | ||
| Write powerful headlines and subheads | 00:06:00 | ||
| Be specific | 00:07:00 | ||
| Be unique | 00:06:00 | ||
| Give them pain. Or pleasure. | 00:07:00 | ||
| Craft a compelling call to action | 00:08:00 | ||
| Take these four steps before you go live | 00:05:00 | ||
| Online Copywriting - Write Persuasive Product Pages | |||
| Online Copywriting Introduction | |||
| GET FOUND: Start Selling on page one pf google | 00:10:00 | ||
| HELP YOUR BUYER: Boost sales with better navigation | 00:09:00 | ||
| NAME IT AND THEY WILL COME: Product page title tags | 00:09:00 | ||
| DESCRIBE YOURSELF: Write description tags that attract buyers | 00:08:00 | ||
| GIVE YOUR BUYERS A MAP: Page URLS and navigation | 00:11:00 | ||
| IMAGE THIS: Use images and captions that capture interest | 00:08:00 | ||
| OFFERS: Make an offer they can’t refuse | 00:08:00 | ||
| UPSELL: Increase profit while helping your buyers | 00:09:00 | ||
| SHORT IS SWEET: Write short product descriptions that convert | 00:09:00 | ||
| GO LONG: Write long product descriptions that wow | 00:08:00 | ||
| Copywriting Gigs - White Paper Writing | |||
| Introduction | |||
| Promo Video | 00:04:00 | ||
| Introduction to Marketing White Papers | 00:12:00 | ||
| Anatomy of a white paper | 00:12:00 | ||
| Writing | |||
| Pick Your Topic | 00:08:00 | ||
| Research your topic | 00:09:00 | ||
| Outline your white paper | 00:12:00 | ||
| Give your white paper a strong title | 00:07:00 | ||
| Write a Compelling Introduction | 00:09:00 | ||
| Give your white paper context | 00:08:00 | ||
| Describe your solution | 00:06:00 | ||
| End with a call to action | 00:11:00 | ||
| Final Thoughts | |||
| Write like a designer | 00:09:00 | ||
| Five mistakes to avoid | 00:08:00 | ||
| Copywriting Gigs - B2B Emails | |||
| Introduction to B2B Emails | |||
| Promo Video | 00:04:00 | ||
| Introduction to B2B Emails | 00:08:00 | ||
| Anatomy of a B2B Emails | 00:07:00 | ||
| Cold Email | |||
| Cold email formula | 00:08:00 | ||
| Anatomy of a cold email #1 | 00:09:00 | ||
| Anatomy of a cold email #2 | 00:09:00 | ||
| Warm Email Sequences | |||
| Cold email mistakes to avoid | 00:08:00 | ||
| Email sequences explained | 00:09:00 | ||
| Anatomy of a warm email sequence | 00:17:00 | ||
| Use a colon in your subject line | 00:04:00 | ||
| Sound like grandma in your B2B emails | 00:04:00 | ||
| Drip Email Marketing | |||
| Drip email marketing converts long-term prospects | 00:04:00 | ||
| Drip email marketing reaches ignored prospects | 00:03:00 | ||
| Drip email marketing prevents customer defections | 00:06:00 | ||
| Copywriting Blunders - Common Mistakes | |||
| 10 Copywriting Blunders to Avoid | |||
| Blunder 1: Slow getting to the point | 00:05:00 | ||
| Blunder 2: No single-minded proposition | 00:03:00 | ||
| Blunder 3: No logical flow | 00:03:00 | ||
| Blunder 4: Redundancies | 00:05:00 | ||
| Blunder 5: Generalities | 00:06:00 | ||
| Blunder 6: Features only | 00:06:00 | ||
| Blunder 7: Navel gazing | 00:03:00 | ||
| Blunder 8: Claims without proof | 00:07:00 | ||
| Blunder 9: No offer | 00:03:00 | ||
| Blunder 10: No call to action | 00:02:00 | ||
| Freelance Copywriter | |||
| Day 1 : Build Your Portfolio | |||
| Get hired even though you have zero experience | 00:07:00 | ||
| How to build your portfolio | 00:05:00 | ||
| Day 2: Brand Yourself | |||
| Name your company | 00:06:00 | ||
| Build your website | 00:09:00 | ||
| Brand your email | 00:04:00 | ||
| Day 3 : Choose Your Ideal Client | |||
| Decide which type of client you want to write for | 00:05:00 | ||
| Look for three things in a perfect client | 00:04:00 | ||
| Day 4 : Polish Your Pitch | |||
| Craft an elevator pitch that grabs attention | 00:06:00 | ||
| Craft a longer pitch that wins you business | 00:04:00 | ||
| Day 5 : Fish Where the Fish Are | |||
| Look for clients in three proven places | 00:06:00 | ||
| Pitch clients the right way | 00:06:00 | ||
| Day 6: Get it In Writing | |||
| Craft a letter of agreement, part 1 | 00:07:00 | ||
| Craft a letter of agreement, part 2 | 00:07:00 | ||
| Day 7 : Start Your Project Professionally | |||
| Take these steps to appear professional from day one | 00:10:00 | ||
| Get paid | 00:05:00 | ||
| Bonus Lecture | |||
| Take these Steps to Guarantee Your Long-Term Success | 00:09:00 | ||
| Business Writing Course | |||
| Introduction | |||
| Promo Video | 00:04:00 | ||
| Lesson 1: Avoid the Bureaucratic Style | 00:11:00 | ||
| Lesson 2: Seven qualities of good business writing | 00:10:00 | ||
| Lesson 3: Adopt the “you-centered” business style | 00:10:00 | ||
| Lesson 4: Watch your tone | 00:10:00 | ||
| Lesson 5: Four types of sentences | 00:05:00 | ||
| Organize your Thoughts | |||
| Lesson 1: How to plan a writing project | 00:06:00 | ||
| Lesson 2: Start with your reader | 00:10:00 | ||
| Lesson 3: Know your goal | 00:07:00 | ||
| Lesson 4: Write your outline | 00:13:00 | ||
| Lesson 5: Structure your message | 00:11:00 | ||
| Lesson 6: Choose the right style | 00:08:00 | ||
| Lesson 7: Consider your tone and persona | 00:09:00 | ||
| Write Your Draft | |||
| Lesson 1: Get to the point | 00:10:00 | ||
| Lesson 2: Write simple sentences | 00:07:00 | ||
| Lesson 3: Write with paragraphs | 00:07:00 | ||
| Lesson 4: Use simple words | 00:09:00 | ||
| Lesson 5: Use strong verbs | 00:08:00 | ||
| Lesson 6: Keep related words together | 00:07:00 | ||
| Lesson 7: Be specific rather than general | 00:09:00 | ||
| Lesson 8: Be concrete rather than abstract | 00:09:00 | ||
| Lesson 9: Be definite rather than ambiguous | 00:12:00 | ||
| Lesson 10: Use the active voice | 00:08:00 | ||
| Edit Your Draft | |||
| Lesson 1: Omit needless words | 00:08:00 | ||
| Lesson 2: Use parallel structure | 00:03:00 | ||
| Lesson 3: Avoid common grammatical mistakes | 00:08:00 | ||
| Lesson 4: Avoid common mistakes when crafting sentences | 00:09:00 | ||
| Lesson 5: Avoid mistakes with commas and apostrophes | 00:06:00 | ||
| Lesson 6: Six categories of words to eliminate | 00:07:00 | ||
| Lesson 7: Editing checklist | 00:07:00 | ||
| Order Your Certificate Now | |||
| Order Your Certificate Now | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
REVIEWS
Related Courses
Professional Copywriting
PRIVATEProfessional Copywriter
PRIVATE
- PRIVATE (Ex. VAT)
- Self-Paced Online Learning
- Course Duration: 18 Hours
- Course Duration:
- High-Quality Study Materials
- CPD Approved Member
- Recommended by 95% of Students
- Instant Access 24/7
-
266 Students Enrolled
Instructors
266 STUDENTS ENROLLED
APPROVED MEMBER
14 Days Money Back Guarantee
BOOK YOUR EXAM
- PRIVATE (Ex. VAT)
